Job Title: State Sales Head – Dealer Development
Job Type: Full-Time | Hybrid (Office & Field Work)
Role Overview
State Sales Head – Dealer Development to drive state-level sales growth and franchise expansion. The role focuses on building and managing a high-performing sales structure through Area Sales Managers while expanding Management Role Franchises and Shop Franchises across the state.
The ideal candidate will be a strong leader with proven experience in FMCG, Retail, Cement, Paint, or Franchise-based businesses, capable of executing aggressive growth strategies and maintaining long-term franchise relationships.
Key Responsibilities
- Appoint, train, guide, and monitor Area Sales Managers to achieve state-level sales objectives
- Lead recruitment and expansion of Management Role Franchises and Shop Franchises
- Drive achievement of monthly, quarterly, and annual revenue targets
- Build and maintain strong relationships with franchise partners to maximize business potential
- Design and execute strategies for franchise growth, support, and market penetration
- Monitor ASM and franchise performance using KRAs & KPIs
- Provide regular sales reports, market insights, and competitor feedback to senior management
- Proactively resolve franchise and operational issues
- Ensure strict adherence to company policies, ethical standards, and compliance norms
Key Performance Indicators (KPIs)
- Achievement of revenue targets (Monthly / Quarterly / Annual)
- Number of new Management Role & Shop Franchises onboarded
- Performance and productivity of Area Sales Managers
- Franchise satisfaction and retention rate
- Growth in state-wide market penetration and brand visibility
Required Qualifications & Skills
- Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field
- 7–10 years of proven sales leadership experience
- Preferred industries: FMCG, Retail, Cement, Paint, Franchise Business
- Strong people management and leadership capabilities
- Proven track record of achieving and exceeding sales targets
- Excellent communication, negotiation, and relationship management skills
- Entrepreneurial mindset with strong problem-solving abilities
- Willingness to travel extensively within the state