State Sales Manager

JSW Steel; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

A leading steel manufacturer is seeking an experienced sales professional in Bengaluru to own sales delivery and revenue growth at the state level. The role requires driving market expansion by managing strong relationships with dealers and influencing stakeholders to generate sustained sales. The ideal candidate will have 8-12 years of experience in front-end sales roles, with a focus on team management and demand generation strategies. This position offers the opportunity to drive impactful business growth in a competitive environment.

Qualifications

• 8–12 years of experience in front-end sales roles across retail/trade/channel sales.
• Proven experience in managing dealers, distributors, and on-ground sales teams.
• Strong planning and territory management skills.

Responsibilities

• Own end-to-end sales delivery and revenue growth at the state level.
• Drive market expansion through deeper penetration of existing dealers.
• Build and manage strong trade relationships with key channel partners.
• Lead demand generation initiatives to improve secondary sales, offtake, and wallet share.
• Drive influencer engagement (architects, contractors, builders) to generate sustained sales pull.
• Monitor state-level sales KPIs including volumes, conversion, productivity, and closures.
• Translate market intelligence into actionable sales and pricing strategies.
• Ensure effective execution of trade schemes, promotions, and visibility programs.
• Coach and manage field sales teams to deliver targets and improve sales effectiveness.
• Coordinate with central sales and marketing teams for campaign rollout and execution.
• Track lead flow, pipeline conversion, and closure performance across channels.

Skills

Sales delivery and revenue growth

Market expansion

Relationship management

Demand generation

Performance tracking

Market intelligence

Education

Bachelor’s degree (MBA/PGDM in Sales & Marketing preferred)

Job description

Key Result Areas (Key Performance Indicators)

• Own end-to-end sales delivery and revenue growth at the state level
• Drive market expansion through deeper penetration of existing dealers and addition of new trade partners
• Build and manage strong trade relationships with dealers, distributors, and key channel partners
• Lead demand generation initiatives to improve secondary sales, offtake, and wallet share
• Drive influencer engagement (architects, contractors, builders) to generate sustained sales pull
• Monitor state-level sales KPIs including volumes, conversion, productivity, and closures
• Translate market intelligence into actionable sales and pricing strategies
• Ensure effective execution of trade schemes, promotions, and visibility programs
• Coach and manage field sales teams to deliver targets and improve sales effectiveness
• Coordinate with central sales and marketing teams for campaign rollout and execution
• Track lead flow, pipeline conversion, and closure performance across channels

Educational Background and Work Experience

• Bachelor’s degree (MBA/PGDM in Sales & Marketing preferred)
• 8–12 years of experience in front-end sales roles across retail / trade / channel sales
• Proven experience in managing dealers, distributors, and on-ground sales teams

Candidate to bring expertise across multiple industry, high energy and drive to build and grow the business in a highly competitive environment. The candidate should be extremely flexible in travelling across locations.

• Field leadership and team management
• Sales and demand generation expertise
• Planning and territory management
• Influencer and channel relationship building
• Performance tracking and corrective action
• Market intelligence and competitive understanding