RSM/State Head

Avani Consulting; Bhopal, Ranchi, Jaipur; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Avani Consulting in India is seeking an experienced sales leader to drive state-level performance, oversee distributors and channel partners, and ensure disciplined execution of brand visibility and market strategies.

The role requires building a high-performing team, coaching ASMs, and aligning sales targets with budget and forecasting processes. Based in Bhopal, MP, the position challenges you to expand footprint and improve market penetration.

Qualifications

• MBA from top-ranked college.

Responsibilities

• Sell and drive monthly, quarterly, and annual sales, revenue, and distribution targets for the state.
• Drive market share growth and achieve distribution goals.
• Identify and develop new business opportunities to expand brand footprint.
• Lead, mentor, and motivate Area Sales Managers (ASMs) and field teams.
• Build a high-performance sales culture with capability development and succession planning.
• Conduct regular performance reviews, market visits, and coaching sessions with direct reports.
• Oversee distributor appointment, ROI analysis, and infrastructure readiness across the state.
• Ensure distributor hygiene in terms of inventory, claims, and credit management.
• Strengthen secondary sales execution through structured channel development initiatives.
• Ensure flawless execution of visibility, merchandising, and activation programs as per brand guidelines.
• Review market coverage, outlet expansion, and range selling to enhance market penetration.
• Monitor competitor activities and pricing trends, sharing actionable insights with AVP.
• Drive adherence to company policies, pricing norms, and trade schemes.
• Ensure 100% compliance in reporting systems, data trackers, and CRM tools.
• Manage sales forecasting, budget adherence, and claim settlements effectively.

Education

MBA

Job description

Role & responsibilities

Key Responsibilities

• 1. Sales & Business Performance
• Deliver monthly, quarterly, and annual sales, revenue, and distribution targets for the state.
• Drive market share growth and ensure achievement of numeric and weighted distribution goals.
• Identify and develop new business opportunities to expand the brand footprint.
• 2. People Leadership & Capability Building
• Lead, mentor, and motivate the Area Sales Managers (ASMs) and their respective field teams.
• Build a high-performance sales culture with a focus on capability development and succession planning.
• Conduct regular performance reviews, market visits, and coaching sessions with direct reports.
• 3. Distributor & Channel Management
• Oversee distributor appointment, ROI analysis, and infrastructure readiness across the state.
• Ensure distributor hygiene in terms of inventory, claims, and credit management.
• Strengthen secondary sales execution through structured channel development initiatives.
• 4. Market Execution & Visibility
• Ensure flawless execution of visibility, merchandising, and activation programs as per brand guidelines.
• Review market coverage, outlet expansion, and range selling to enhance market penetration.
• Monitor competitor activities and pricing trends, sharing actionable insights with AVP .
• 5. Process, Systems & Compliance
• Drive adherence to company policies, pricing norms, and trade schemes.
• Ensure 100% compliance in reporting systems, data trackers, and CRM tools.
• Manage sales forecasting, budget adherence, and claim settlements effectively.

Preferred candidate profile

Stable and MBA from Top Ranked college.