Sr. Specialist - Biddable performance

LS Digital Group; Navi Mumbai; On-site; INR 800,000 - 1,400,000; Full time

Job summary

LS Digital Group is seeking a Senior Specialist - Biddable Media to lead paid search campaigns across Google and Bing from our Navi Mumbai office. You will manage large-scale PPC efforts, optimize bids, and report performance to stakeholders.

The role requires 2+ years of PPC experience, strong analytical skills, and proficiency with Google Ads, Google Analytics, and MS Office (Excel/PowerPoint). Certification in Google Ads is preferred.

Qualifications

• 2+ years of experience in paid search campaigns.
• Strong analytical and reporting abilities.
• Google Ads Certification preferred.

Responsibilities

• Manage large-scale PPC and Shopping campaigns across Google and Bing.
• Plan, execute, and optimize paid search campaigns to meet performance goals.
• Use Google Ads and Google Analytics to analyze performance and prepare reports.
• Handle bid management, ad copy optimization, and competitor analysis.
• Monitor campaign budgets and ensure efficient spend allocation.
• Stay updated with PPC trends and developments in paid media.
• Coordinate with internal teams and clients for smooth campaign execution.
• Guide junior team members (if applicable).

Skills

Analytical skills

Campaign management

PPC campaigns

MS Office (Excel/PowerPoint)

Tools

Google Ads

Google Analytics

MS Office

Job description

We are looking for a Senior Specialist - Biddable Media with 2+ years of experience in managing paid search campaigns. The candidate should have strong analytical skills and hands-on experience in handling large-scale PPC campaigns across platforms like Google and Bing.

Key Responsibilities:

• Manage large-scale PPC and Shopping campaigns across Google and Bing.
• Plan, execute, and optimize paid search campaigns to achieve performance goals.
• Use tools like Google Ads and Google Analytics to analyze campaign performance and prepare reports.
• Handle bid management, ad copy optimization, and competitor analysis.
• Monitor campaign budgets and ensure efficient spend allocation.
• Stay updated with the latest trends and developments in PPC and paid media.
• Manage and guide junior team members (if applicable).
• Coordinate with internal teams and clients to ensure smooth campaign execution.

Primary Skills (Mandatory):

• Strong analytical and reporting skills.
• Experience managing multiple PPC campaigns simultaneously.
• Good working knowledge of MS Office, especially Excel and PowerPoint.
• Google Ads Certification.

Secondary Skills (Good to Have):

• Experience in performance marketing strategies.
• Understanding of conversion tracking and attribution models.
• Client handling and stakeholder management experience.