PPC Specialist

Identixweb Pvt Ltd; Bengaluru; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Identixweb Pvt Ltd is seeking a highly experienced PPC Specialist to manage paid campaigns for SaaS products targeting both domestic and international markets. The role supports a product-based or service-based company working with B2B or B2C SaaS and requires expertise across Google Ads, Meta Ads, LinkedIn Ads, and email marketing.

The candidate will perform keyword research, audience targeting, and competitor analysis for multiple markets, and will continuously optimize campaigns for CPL, CAC,

Qualifications

• 3+ years of strong experience in PPC / Performance Marketing.
• Experience with SaaS products (B2B/B2C) and both domestic and international campaigns.
• Excellent knowledge of Google Ads; experience with LinkedIn Ads and remarketing preferred.
• Strong knowledge of Boolean search techniques and social recruiting tools.
• Data-driven mindset with strong analytical and reporting skills.

Responsibilities

• Plan, create and manage PPC campaigns for SaaS products across Google Ads, Meta Ads, Email Marketing, LinkedIn Ads, etc.
• Run campaigns targeted to both Indian and international audiences (geo targeting, time zones, currencies where required).
• Conduct keyword research, audience targeting and competitor analysis for multiple markets.
• Create and test ad copies, landing pages and extensions to improve CTR and conversions.
• Monitor daily performance of campaigns and optimize for CPL, CAC and ROAS.
• Set up and track conversions using Google Analytics, Tag Manager, and other tools.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Collaborate with sales, marketing and product teams to align campaigns with business goals.

Skills

PPC

Performance Marketing

Data-driven

Analytics & Reporting

Tools

Google Ads

LinkedIn Ads

Meta Ads

Google Analytics

Google Tag Manager

A/B Testing

Job description

We are looking for a highly experienced PPC Specialist to manage paid campaigns for SaaS products for both domestic and international markets. The role is suitable for a product-based or service-based company working with B2B or B2C SaaS.

• Plan, create and manage PPC campaigns for SaaS products across Google Ads, Meta Ads, E-mail Marketing ,LinkedIn Ads, etc.
• Run campaigns targeted to both Indian and international audiences (geo targeting, time zones, currencies where required).
• Conduct keyword research, audience targeting and competitor analysis for multiple markets.
• Create and test ad copies, landing pages and extensions to improve CTR and conversion rate.
• Monitor daily performance of campaigns and optimize for CPL, CAC and ROAS.
• Set up and track conversions using Google Analytics, Tag Manager, and other tools.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Collaborate with sales, marketing and product teams to align campaigns with business goals.

Qualification and Requirement

• 3+ years of strong experience in PPC / Performance Marketing.
• Proven experience running campaigns for SaaS products (product or service company, domestic and/or international).
• Excellent knowledge of Google Ads; experience with LinkedIn Ads and remarketing is preferred.
• Strong knowledge of LinkedIn Recruiter, Boolean search techniques, and social recruiting tools.
• Data-driven mindset with strong analytical and reporting skills.

Required Skills

Google Ads Audience targeting & remarketing Bid strategy & budget optimization Google Tag Manager Google Analytics Ad copywriting Campaign structure & account organization Meta Ads Keyword research & intent mapping A/B testing