Sr. Specialist- Biddable Performance

LS Digital Group; Navi Mumbai; On-site; INR 600,000 - 800,000; Full time

Job summary

LS Digital Group is seeking a skilled paid search professional in Navi Mumbai to independently plan, build, and manage end-to-end campaigns for assigned accounts. You will own daily optimisations, bid management, budget pacing, and performance reviews with the analytics team.

The role requires hands-on Google Ads and Microsoft Ads experience, strong keyword planning and bidding skills, and excellent Excel and PowerPoint reporting abilities.

Qualifications

• 2.5 years of experience in paid search or performance marketing.
• Hands-on campaign management on Google Ads and Microsoft Ads.
• Strong knowledge of keyword planning, bidding strategies, and optimisation techniques.
• Proficiency in MS Excel, PowerPoint, and reporting tools.
• Strong analytical, communication, and stakeholder-management skills.

Responsibilities

• Independently plan, build, and manage paid-search campaigns end-to-end for assigned accounts.
• Own daily and weekly optimisations: bids, budgets, negatives, search-term reviews, and structured A/B testing.
• Track and improve KPIs (CPL, CPA, ROAS, CTR, conversion rate); diagnose underperformance and act decisively.
• Implement and QA conversion tracking, UTMs, and tagging with the analytics team.
• Apply smart bidding and automation; test and adopt new platform features and betas.
• Build clear performance reports and dashboards, translating data into actionable insights.
• Present results and recommendations in client and internal reviews.
• Support and guide Executives on execution tasks and quality standards.
• Manage budget pacing and reconciliation for assigned accounts.
• Stay ahead of platform updates, industry trends, and competitor activity.

Skills

Analytical thinking

Communication

Stakeholder management

Excel & reporting

Paid search optimization

Education

Experience in paid search

Tools

Google Ads

Microsoft Advertising (Bing)

MS Excel

PowerPoint

Reporting tools

Job description

• Independently plan, build, and manage paid-search campaigns end-to-end for assigned accounts.


• Own daily and weekly optimisations: bids, budgets, negatives, search-term reviews, and structured A/B testing.


• Track and improve KPIs (CPL, CPA, ROAS, CTR, conversion rate); diagnose underperformance and act decisively.


• Implement and QA conversion tracking, UTMs, and tagging with the analytics team.


• Apply smart bidding and automation; test and adopt new platform features and betas.


• Build clear performance reports and dashboards, translating data into actionable insights.


• Present results and recommendations in client and internal reviews.


• Support and guide Executives on execution tasks and quality standards.


• Manage budget pacing and reconciliation for assigned accounts.


• Stay ahead of platform updates, industry trends, and competitor activity.

Qualifications

• 2.5 years of experience in paid search or performance marketing.


• Strong hands-on campaign management on Google Ads and Microsoft (Bing) Ads.


• Solid grasp of keyword planning, bidding strategies, and optimisation techniques.


• Proficiency in MS Excel, PowerPoint, and reporting tools.


• Strong analytical, communication, and stakeholder-management skills.