PPC Specialist

Identixweb Pvt Ltd; Surat; On-site; INR 500,000 - 900,000; Full time

Job summary

Identixweb Pvt Ltd is seeking an experienced PPC Specialist to manage paid campaigns for SaaS products in domestic and international markets. You will plan, implement and optimize campaigns across Google Ads, Meta Ads and LinkedIn Ads, ensuring strong ROAS while collaborating with sales, marketing, and product teams.

You will perform keyword research, audience targeting and testing ad copies, landing pages and extensions to improve CTR and conversions; daily monitoring and weekly reporting;

Qualifications

• 3+ years of strong experience in PPC/Performance Marketing.
• Proven experience running campaigns for SaaS products (product or service company, domestic and/or international).
• Excellent knowledge of Google Ads; experience with LinkedIn Ads and remarketing is preferred.
• Strong knowledge of LinkedIn Recruiter, Boolean search techniques, and social recruiting tools.
• Data-driven mindset with strong analytical and reporting skills.

Responsibilities

• Plan, create and manage PPC campaigns for SaaS products across Google Ads, Meta Ads, Email Marketing, LinkedIn Ads, etc.
• Run campaigns targeted to both Indian and international audiences (geotargeting, timezones, currencies where required).
• Conduct keyword research, audience targeting and competitor analysis for multiple markets.
• Create and test ad copies, landing pages and extensions to improve CTR and conversion rate.
• Monitor daily performance of campaigns and optimize for CPL, CAC and ROAS.
• Setup and track conversions using Google Analytics, Tag Manager, and other tools.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Collaborate with sales, marketing and product teams to align campaigns with business goals.

Skills

PPC/Performance Marketing

Google Ads

LinkedIn Ads

Meta Ads

Email Marketing

Keyword Research

Audience Targeting

Remarketing

Google Analytics

Tag Manager

Tools

Google Analytics

Google Tag Manager

Job description

WearelookingforahighlyexperiencedPPCSpecialisttomanagepaidcampaignsforSaaSproductsforbothdomesticandinternationalmarkets.Theroleissuitableforaproduct-basedorservice-basedcompanyworkingwithB2BorB2CSaaS.

• Plan,createandmanagePPCcampaignsforSaaSproductsacrossGoogleAds,MetaAds,E-mailMarketing,LinkedInAds,etc.
• RuncampaignstargetedtobothIndianandinternationalaudiences(geotargeting,timezones,currencieswhererequired).
• Conductkeywordresearch,audiencetargetingandcompetitoranalysisformultiplemarkets.
• Createandtestadcopies,landingpagesandextensionstoimproveCTRandconversionrate.
• MonitordailyperformanceofcampaignsandoptimizeforCPL,CACandROAS.
• SetupandtrackconversionsusingGoogleAnalytics,TagManager,andothertools.
• Prepareweeklyandmonthlyperformancereportswithinsightsandrecommendations.
• Collaboratewithsales,marketingandproductteamstoaligncampaignswithbusinessgoals.

QualificationandRequirement

• 3+yearsofstrongexperienceinPPC/PerformanceMarketing.
• ProvenexperiencerunningcampaignsforSaaSproducts(productorservicecompany,domesticand/orinternational).
• ExcellentknowledgeofGoogleAds;experiencewithLinkedInAdsandremarketingispreferred.
• StrongknowledgeofLinkedInRecruiter,Booleansearchtechniques,andsocialrecruitingtools.
• Data-drivenmindsetwithstronganalyticalandreportingskills.

Required Skills

Google Ads Google Tag Manager Bid strategy & budget optimization Meta Ads Keyword research & intent mapping Ad copywriting Audience targeting & remarketing Google Analytics Campaign structure & account organization A/B testing