Manager- Biddable Performance

LS Digital Group; Navi Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

LS Digital Group in Navi Mumbai is seeking a results-driven PPC specialist to manage large-scale campaigns on Google and Bing, plan and optimize paid search to hit performance targets.

You'll analyze campaign data with Google Ads and Google Analytics, handle bid management, reporting, and budget monitoring, and collaborate with internal teams to deliver successful campaigns.

Qualifications

• Strong analytical and reporting skills.
• Experience managing multiple PPC campaigns.
• Proficient in MS Office, especially Excel and PowerPoint.
• Google Ads Certification.

Responsibilities

• Manage large-scale PPC and Shopping campaigns across Google and Bing.
• Plan, execute, and optimize paid search campaigns to achieve performance goals.
• Use Google Ads and Google Analytics to analyze campaign performance and prepare reports.
• Handle bid management, ad copy optimization, and competitor analysis.
• Monitor campaign budgets and ensure efficient spend allocation.
• Stay updated with the latest trends and developments in PPC and paid media.
• Manage and guide junior team members (if applicable).
• Coordinate with internal teams and clients to ensure smooth campaign execution.

Skills

Analytical skills

Campaign management

MS Excel

Google Ads Certification

Tools

Google Ads

Google Analytics

MS Office

Job description

Key Responsibilities:

• Manage large-scale PPC and Shopping campaigns across Google and Bing.
• Plan, execute, and optimize paid search campaigns to achieve performance goals.
• Use tools like Google Ads and Google Analytics to analyze campaign performance and prepare reports.
• Handle bid management, ad copy optimization, and competitor analysis.
• Monitor campaign budgets and ensure efficient spend allocation.
• Stay updated with the latest trends and developments in PPC and paid media.
• Manage and guide junior team members (if applicable).
• Coordinate with internal teams and clients to ensure smooth campaign execution.

Primary Skills (Mandatory):

• Strong analytical and reporting skills.
• Experience managing multiple PPC campaigns simultaneously.
• Good working knowledge of MS Office, especially Excel and PowerPoint.
• Google Ads Certification.

Secondary Skills (Good to Have):

• Experience in performance marketing strategies.
• Understanding of conversion tracking and attribution models.
• Client handling and stakeholder management experience.