Search Campaign Manager

MediaMint; Hyderabad; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A digital marketing agency based in Hyderabad is seeking a Search Campaign Manager to manage paid search campaigns across multiple platforms. The role requires strong analytical and strategic skills, as well as experience in optimizing campaign performance. You will oversee both B2B and B2C campaigns while coaching junior team members. The ideal candidate will have over 4 years of experience and proficiency in tools such as Google Ads and Microsoft Ads.

Qualifications

• 4+ years of experience managing paid search campaigns across multiple platforms.
• Demonstrated success in driving campaign efficiency and achieving business goals.
• Experience in search marketing for both B2B and B2C clients preferred.

Responsibilities

• Manage end-to-end paid search campaigns from planning to reporting.
• Conduct keyword research and manage automated bid strategies.
• Monitor campaign performance against KPIs and recommend optimization strategies.
• Develop actionable performance insights and present findings.

Skills

Analytical skills

Strategic thinking

Execution skills

Communication skills

Attention to detail

Time management

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Ads

Microsoft Ads

Microsoft Excel

Microsoft PowerPoint

SA360

Job description

We are looking for a Search Campaign Manager with strong analytical, strategic, and execution skills to manage paid search campaigns across multiple platforms. The ideal candidate will have a proven track record of optimizing performance-driven campaigns, mentoring junior team members, and delivering measurable results. This role requires a balance of technical expertise, analytical acumen, and strong communication skills to collaborate effectively with cross‑functional teams and clients.

Key Responsibilities

• Manage end-to-end paid search campaigns — from planning and setup to execution, optimization, and reporting.
• Conduct keyword research, build ad copy, manage automated bid strategies, and implement A/B testing for copy and landing pages.
• Monitor campaign performance against KPIs, identify performance gaps, and recommend data‑backed optimization strategies.
• Perform search query report (SQR) analysis, evaluate auction insights, and validate recommendations from Google Ads UI.
• Develop actionable performance insights and present findings through comprehensive reports and presentations.
• Manage both B2B and B2C acquisition campaigns, ensuring efficiency and ROI improvement.
• Collaborate with internal teams to ensure campaign strategies align with overall business objectives.
• Coach and mentor junior team members, ensuring quality output and adherence to best practices.

Tools & Technical Skills

• Proficient in Google Ads and Microsoft (Bing) Ads platforms, with daily hands‑on experience.
• Familiar with SA360 bulk sheet creation, upload, and troubleshooting.
• Strong command over Microsoft Excel (pivot tables, charts, VLOOKUP, conditional formatting) and PowerPoint for data presentation.
• Basic understanding of tracking methodologies, including Floodlight tagging and campaign tracking parameters.

Soft Skills

• Exceptional attention to detail with a proactive approach to quality assurance.
• Strong organizational and time management skills with the ability to meet tight deadlines.
• Effective communicator — both written and verbal — open to feedback and continuous learning.
• Team‑oriented mindset with experience supervising or coaching junior members.

Qualifications

• 4+ years of experience managing paid search campaigns across multiple platforms.
• Demonstrated success in driving campaign efficiency and achieving business goals.
• Experience in search marketing for both B2B and B2C clients preferred.
• Bachelor’s degree in Marketing, Business, or a related field is desirable.