Sr. Officer - SGS PLS

Aditya Institute Of Management Studies Research; Dehradun; On-site; INR 450,000 - 650,000; Full time

Job summary

Aditya Institute Of Management Studies Research in India seeks a Sales Generation Specialist for the professional lighting division. You will drive and convert prospects into customers, manage the sales pipeline, and engage with dealers, builders, architects, and end customers, while providing technical training to dealer staff during site visits.

The role requires a proactive attitude, excellent communication, and the ability to build strong industry relationships to grow revenue with Pvt Govt.

Qualifications

• Graduation or post graduation preferred.
• 3–5 years of sales or related field experience.
• Excellent verbal and written communication with clients.
• Time management and organizational skills.
• Willingness to travel within the territory.

Responsibilities

• Convert the prospect pipeline into successful sales.
• Conduct productive business meetings with identified accounts and generate lead for PLS.
• Prepare and share promotional activity calendar with Manager.
• Organise and perform in-house product demos and customer seminars.
• Identify, convert and appoint new business channel partners to grow the channel universe.
• Identify and convert new prospects to tap into untouched potential market segment.
• Regular visits to customers to gather feedback and generate new revenue streams.
• Achieve sales targets and order booking targets as per budgets.
• Ensure timely collection of payments.
• Visit dealers, provide technical education to dealer staff and identify lighting experts for training.
• Conduct training sessions at dealer counters with role plays and demonstrations.
• Resolve dealer issues timely.
• Demonstrate the sales process to dealer staff and spend time at dealer counter.
• Convert retail builders into sales and expand builders/architects universe monthly.
• Support MDS in events to promote architect segment.
• Regularly visit sites and educate customers on lighting concepts and zones.

Skills

Verbal communication

Written communication

Time management

Organizational skills

Travel

CRM software

MS Office

Sales software

Education

Graduation/Post Graduation preferred

Tools

MS Office Suite

CRM software

Sales software

Job description

The Sales Generation Specialist (SGS) for the professional lighting division is responsible for driving and converting sales prospects into loyal customers within the professional lighting category products. This role involves managing and enhancing the sales pipeline, engaging with dealers, builders, architects, and end customers. The SGS will provide technical training to dealer sales staff, conduct site visits, and ensure high-quality customer engagement and satisfaction. The position demands a proactive attitude, excellent communication skills, and the ability to build strong relationships within the industry, ultimately contributing to the growth and success of the professional lighting division.
The primary aim is to generate revenue by establishing and maintaining strong relationships with Pvt Govt. Institutions and enhance brand presence in such customers segments and ensure prompt collections.

Key Responsibilities

• Convert the prospect pipeline generated by MDS into successful sales
• Perform productive business meetings with identified accounts generate lead for PLS
• Prepare and share promotional activity calendar (Annual, Quarterly followed) with Manager
• Organise and perform in-house product demos and customer specific seminars for better understanding of products
• Identify, convert and appoint new business channel partners thus increasing the existing channel universe
• Identify and convert new prospects to tap into untouched potential market segment
• Regular visit to customers and clientele to gather feedback and generate new revenue streams
• Achieve sales targets and order booking targets as per budgets assigned
• Ensure timely collection of the payments
• Visit dealers as per MCP, encouraging them to sell lighting products independently. Provide technical education to dealer sales staff and identify lighting experts at counters for advanced training
• Conduct training sessions at dealer sales counters, including role plays and practical demonstrations
• Resolve dealer issues and escape them timely if needed
• Demonstrate the sales process to dealer staff and spend 2-3 hours daily at the dealer counter
• Convert retail builders of the branch into sales, add new builders, and share a universe of builders and architects monthly
• Support MDS in conducting events to promote the architect segment
• Regularly visit sites and educate customers on lighting concepts and zones
• Promote new products at dealer counters and convert retail builders/architects into sales

Key Attributes

• Excellent communication, interpersonal, and relationship-building skills
• Strong understanding of wellness products and their benefits
• Proficiency in MS Office Suite and CRM software (preferred) and Sales software
• Proven ability to deliver engaging presentations and product training sessions

Competencies

Customer Focus Negotiation Skills Presentation Skills Competitor Analysis and Market Development

Qualifications and Experience

• Education: Graduation/Post Graduation preferred
• Experience: Proven track record of 3-5 years experience in sales or related field
• Skills:
  • Excellent verbal and written communication skills with pleasing personality, including ability to effectively communicate with internal and external customers
  • Time management and organizational skills
  • Ability to travel within the assigned territory