Product manager-Pharma

Morepen Laboratories Ltd.; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Morepen Laboratories Ltd. is recruiting a Marketing and Brand Manager for Cardiology to drive growth, market share and profitability across Cardia brands. You will lead brand strategy, market research, KOL engagement, and cross-functional coordination with sales, regulatory and supply chain.

The role requires strong analytical skills, deep understanding of cardiology therapeutics, and excellence in communications, digital marketing and budget management to optimize ROI and lifecycle strategies.

Qualifications

• Strong understanding of cardiology therapeutics and market dynamics.
• Excellent analytical, strategic thinking, and problem-solving abilities.
• Creative mindset with strong communication and presentation skills.
• Ability to manage multiple brands and projects simultaneously.
• Proficiency in MS Office and digital marketing tools.

Responsibilities

• Brand Management: Develop, implement, and monitor marketing plans and promotional strategies for cardiac brands to achieve sales and market share targets.
• Market Analysis: Conduct market research, competitor analysis, and therapeutic area insights to identify opportunities and challenges in the cardiology segment.
• Product Strategy: Formulate product positioning, life cycle management, and portfolio expansion strategies aligned with company goals.
• Promotional Development: Design and approve brand communication materials, visual aids, and digital marketing content for effective field force utilization.
• Training & Coordination: Conduct product training programs for the sales team to ensure thorough understanding of product benefits, positioning, and promotional messages.
• Collaboration: Work closely with sales, medical, regulatory, and supply chain teams to ensure smooth implementation of marketing plans.
• KOL Management: Identify and engage key opinion leaders (KOLs) and cardiologists for brand advocacy and CME (Continuing Medical Education) initiatives.
• Budget Management: Plan and monitor brand budgets, ensuring efficient resource allocation and ROI tracking for marketing activities.

Skills

Cardiology

Analytical thinking

Strategic thinking

Problem solving

Creative mindset

Communication skills

Project management

MS Office

Digital marketing tools

Education

B.Pharm / M.Pharm / B.Sc. (Life Sciences) + MBA (Marketing preferred)

Tools

MS Office

Digital marketing tools

Job description

Job Purpose:

To lead the marketing and brand management initiatives for the Cardia (Cardiology) Division by formulating and executing strategies that drive brand growth, market share, and profitability. The role requires strong analytical skills, market understanding, and cross-functional collaboration to achieve business objectives.

Key Responsibilities:

• Brand Management:
  Develop, implement, and monitor marketing plans and promotional strategies for cardiac brands to achieve sales and market share targets.
  
• Market Analysis:
  Conduct market research, competitor analysis, and therapeutic area insights to identify opportunities and challenges in the cardiology segment.
  
• Product Strategy:
  Formulate product positioning, life cycle management, and portfolio expansion strategies aligned with company goals.
  
• Promotional Development:
  Design and approve brand communication materials, visual aids, and digital marketing content for effective field force utilization.
  
• Training & Coordination:
  Conduct product training programs for the sales team to ensure thorough understanding of product benefits, positioning, and promotional messages.
  
• Collaboration:
  Work closely with sales, medical, regulatory, and supply chain teams to ensure smooth implementation of marketing plans.
  
• KOL Management:
  Identify and engage key opinion leaders (KOLs) and cardiologists for brand advocacy and CME (Continuing Medical Education) initiatives.
  
• Budget Management:
  Plan and monitor brand budgets, ensuring efficient resource allocation and ROI tracking for marketing activities.
  

Key Skills & Competencies:

• Strong understanding of cardiology therapeutics and market dynamics
  
• Excellent analytical, strategic thinking, and problem-solving abilities
  
• Creative mindset with strong communication and presentation skills
  
• Ability to manage multiple brands and projects simultaneously
  
• Proficiency in MS Office and digital marketing tools
  

Qualifications & Experience:

• Education: B.Pharm / M.Pharm / B.Sc. (Life Sciences) + MBA (Marketing preferred)
  
• Experience: 48 years of experience in product management within the pharmaceutical industry, with at least 2 years in the cardiology segment.