Group Product Manager (Cardio Diabetes)

Sun Pharma; Mumbai; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Sun Pharma in Mumbai seeks an experienced marketing/brand professional to drive strategic and operational plans for portfolio profitability and growth. You will develop promotional plans, monitor performance, and liaise with prescribers and KOLs to translate brand strategy into practical actions.

The role requires 7–12 years in marketing/sales, strong networking, creativity, and an entrepreneurial mindset to lead multidisciplinary projects and training activities.

Qualifications

• B Pharma / M Pharma & MBA required.
• 7 to 12 years of previous work experience.
• Demonstrable success in marketing or sales.
• Effective networking skills and planning ability.
• Creativity and persuasiveness.
• Self-starting and entrepreneurial attitude.

Responsibilities

• Develop and implement strategic and operational plans to optimize profitability, market share and revenue growth for a brand portfolio.
• Create marketing and promotional plans supporting end consumers' needs.
• Monitor business performance and provide portfolio support via regular tracking.
• Conduct market intelligence through primary research and customer connect.
• Lead and coordinate strategic business and marketing plans with prescribers, opinion leaders, and advisory groups.
• Manage budgets for advertising, promotions, conferences, literature, and website content; analyze income and costs.
• Initiate and coordinate marketing activities and projects.
• Present to staff and train field staff on initiatives.
• Represent the brand at national/international congresses, hospitals and with KOLs.
• Align corporate brand strategy with HQ visuals and product budgets; input into corporate strategy.
• Engage with medical professionals and DMU members for advisory and formulary discussions.
• Organize advisory councils and lead product presentations.
• Collaborate with internal and external media for strategy execution.

Skills

Marketing

Sales

Networking

Planning

Creativity

Persuasiveness

Self-starting

Entrepreneurial

Education

B Pharma / M Pharma & MBA

Job description

TASKS AND RESPONSIBILITIES:

• Development, collaboration, implementation, & accountability for strategic and operational plans whichoptimizeprofitability, market share, and revenue growth for a brand portfolio in the short and long term. Applicant to lead various assignments to help the BU meet overall BU business goals
• Development of marketing and promotional plans for products to support the end consumers need
• Monitor business performance and support the portfolio with the help of regular tracking
• Market intelligence through primary research and customer connect
• Writing and executing strategic business and marketing plans in collaboration with important prescribers, opinion leaders, round tables, and other advisory groups
• Jointfinancial responsibilityfor budgets (advertising and promotion, conferences and symposia, sales brochures and other product documentation, website content, literature), as well as analysis of budget income and costs;
• initiating and coordinating marketing activities and projects
• Presentation to staff and training field staff for the same
• Visiting national and international congresses, hospitals, and key opinion leaders (KOLs);
• Translating the corporate brand strategy in close collaboration with headquarters, together with logos and visuals, working with corporate product budgets (approval for expenditure on projects, local communication strategies), and providing input into corporate product strategy;
• Discussion partner for first, second, and third-line professionals such as medical specialists, pharmacists, and other medical professionals, and for other DMU members (decision-making units) such as local and national formulary committees and insurance companies;
• Organizing advisory councils, acting as a discussion leader orchairman, or giving product presentations.
• Collaboration with internal & external media to ensure the proper execution of strategies

WHO YOU ARE:

• B Pharma / M. Pharma & MBA
• 7 to 12 yearspreviouswork experience
• Demonstrable success in marketing or sales
• Effective networking skills and planning ability
• Creativity and persuasiveness
• Self-starting and entrepreneurial