Sr. Manager – Branding & Marketing

INA SOLAR (Insolation Energy Ltd); Jaipur; On-site; INR 1,200,000 - 1,500,000; Full time

Job summary

INA SOLAR (Insolation Energy Ltd) is seeking a Sr. Manager – Branding & Marketing to drive branding, marketing and communications across offline and digital platforms.

The role requires 8–10 years of experience and a proven track record in 360° campaigns and agency management. Based in Jaipur, the position entails developing annual marketing calendars and budgets, leading a marketing team, and aligning initiatives with sales and business objectives to strengthen brand visibility in B2B and B2C

Qualifications

• Must have 8–10 years of experience in branding and marketing.
• Proven ability to plan and execute integrated campaigns across multiple channels.
• Strong communication and negotiation skills with agencies and vendors.

Responsibilities

• Develop and execute brand strategy and integrated marketing plans.
• Manage 360° offline and online marketing campaigns.
• Plan campaigns across Print, Outdoor, BTL, Events, Digital, Social, Influencers, Corporate Branding and Media Partnerships.
• Develop annual/monthly marketing calendars and budgets.
• Manage creative, digital, media, PR, events and influencer agencies.
• Brief agencies, evaluate proposals, negotiate commercials and ensure timely execution.
• Drive brand visibility across B2B and B2C segments.
• Plan and execute product launches, brand campaigns and activations.
• Manage marketing budgets and track ROI and performance.
• Collaborate with Sales and Business teams to align marketing with business objectives.
• Manage brand and corporate communications.
• Track market trends, competitors and industry developments.
• Lead and mentor the marketing team.
• Prepare campaign performance reports and management updates.

Skills

Brand strategy

360° campaigns

Offline + Online marketing

Agency & media management

ROI analysis

Team leadership

Budget management

Job description

Experience: 8–10 Years

Salary Budget: 12–15 LPA

Job Purpose:

We are looking for an experienced Sr. Manager – Branding & Marketing to drive the company’s overall branding, marketing and communication initiatives across offline and digital platforms.

Key Responsibilities

• Develop and execute brand strategy and integrated marketing plans.


• Manage 360° offline and online marketing campaigns.


• Plan and execute campaigns across Print & Outdoor, BTL Activities, Events & Exhibitions, Digital & social media, Influencer Marketing, Corporate Branding and Media Partnerships.


• Develop annual/monthly marketing calendars and budgets.


• Manage creative, digital, media, PR, event and influencer agencies.


• Brief agencies, evaluate proposals, negotiate commercials and ensure timely execution.


• Drive brand visibility across B2B and B2C segments.


• Plan and execute product launches, brand campaigns and activations.


• Manage marketing budgets and track campaign ROI and performance.


• Work closely with Sales and Business teams to align marketing initiatives with business objectives.


• Manage brand communication and corporate marketing communication.


• Track market trends, competitors and industry developments.


• Lead and mentor the marketing team.


• prepare campaign performance reports and management updates.

Required Skills

• Strong understanding of Integrated Branding & Marketing – Offline + Online.


• Proven experience in 360° campaign planning and execution.


• Strong agency, vendor and media management skills.


• Good understanding of Digital Marketing, Social Media and Performance Marketing.


• Strong communication, presentation and negotiation skills.


• Experience in marketing budget management and ROI analysis.


• Strong leadership and team management skills


• 2–3 years of team-handling/managerial experience preferred.

Preferred Background:

Candidates from Solar / Renewable Energy / Manufacturing / Infrastructure / FMCG / Consumer / B2B brands / Advertising / Creative / Digital / Media Agencies will be preferred.

Agency-side candidates should have hands-on experience in brand strategy, integrated campaign execution and client/brand management