Brand Marketing

Reliance General Insurance (RGI); Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Reliance General Insurance (RGI) is seeking a proactive Brand Marketing Manager to support planning and execution of brand campaigns and daily marketing operations. You will collaborate with the Chief Marketing Manager and cross-functional teams to drive brand visibility and recall.

Key responsibilities include coordinating with stakeholders, managing the brand calendar, working with agencies, and developing collaterals.

Qualifications

• 24 years of experience in brand marketing, BFSI preferred.
• Strong execution and project coordination skills.
• Good understanding of campaigns, content, and brand communication.
• Excellent written and verbal communication with flair for writing.
• Strong presentation skills with the ability to create impactful decks.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Experience working with agencies and cross-functional teams.
• Basic understanding of performance marketing and analytics (GA a plus).

Responsibilities

• Coordinate with stakeholders to understand campaign requirements and business objectives.
• Support execution of the brand calendar and campaigns end-to-end.
• Work with agencies to ensure timely delivery of campaigns and marketing collaterals.
• Manage day-to-day marketing activities and internal coordination.
• Develop collaterals (ads, brochures, one-pagers, standees) and support content creation.
• Ensure brand compliance and manage internal approvals.
• Track campaign performance and share insights for optimization.
• Monitor competition and suggest ideas to improve brand visibility and recall.

Skills

Brand marketing

Campaign management

Agency coordination

Content creation

Brand communication

Presentation skills

Written communication

Verbal communication

Project coordination

Performance analytics

Tools

Google Analytics

Job description

We are looking for a proactive Brand Marketing Manager to support planning and execution of brand campaigns and day-to-day marketing operations, working closely with the Chief Marketing Manager and cross-functional teams.

Key Responsibilities

• Coordinate with stakeholders to understand campaign requirements and business objectives
• Support execution of the brand calendar and campaigns end-to-end
• Work with agencies to ensure timely delivery of campaigns and marketing collaterals
• Manage day-to-day marketing activities and internal coordination
• Develop collaterals (ads, brochures, one-pagers, standees) and support content creation
• Ensure brand compliance and manage internal approvals
• Track campaign performance and share insights for optimization
• Monitor competition and suggest ideas to improve brand visibility and recall

Requirements

• 24 years of experience in brand marketing (BFSI preferred)
• Strong execution and project coordination skills
• Good understanding of campaigns, content, and brand communication
• Excellent written and verbal communication skills with a flair for writing
• Strong presentation skills with the ability to create impactful decks
• Ability to multitask and manage deadlines in a fast-paced environment
• Experience working with agencies and cross-functional teams
• Basic understanding of performance marketing and analytics (Google Analytics is a plus)

What We’re Looking For

• Detail-oriented, proactive, and hands-on
• Strong team player with ownership mindset
• Strong presentation skills with the ability to create impactful decks
• Ability to balance creativity with structured execution