Brand Marketing Manager (5-11 Years)

Hunting Cherry; Delhi; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Hunting Cherry seeks a hands-on Brand Marketing Manager to strengthen brand positioning and drive customer acquisition across digital channels. The ideal candidate combines brand strategy, creative thinking, performance marketing, analytics, and strong execution to independently plan campaigns, manage platforms, coordinate creative production, analyze results, and own marketing initiatives.

The role requires managing campaigns across Google Ads, Meta Ads, Pinterest, TikTok, Bing, and Reddit;

Qualifications

• Minimum 5 years in brand strategy, digital marketing, growth marketing, or performance marketing.
• Strong hands-on experience managing performance marketing campaigns across Google, Meta, Pinterest, TikTok, Bing, and Reddit.
• Proven experience managing advertising budgets and delivering measurable improvements in revenue, ROAS, CAC, CPA, or conversions.
• Strong understanding of brand positioning, customer segmentation, messaging, and creative strategy.
• Experience developing campaigns and coordinating with designers, agencies, and content teams.
• Strong knowledge of GA4, Google Tag Manager, campaign tracking, attribution, and marketing dashboards.
• Working knowledge of SEO, email marketing, conversion-rate optimization, and e-commerce customer journeys.
• Strong analytical, communication, project-management, and problem-solving skills.
• Ability to work independently, manage multiple priorities, and complete projects without constant supervision.
• Strong ownership, accountability, attention to detail, and commercial understanding.

Responsibilities

• Develop and strengthen the brands positioning, messaging, tone of voice, and customer value proposition.
• Create integrated marketing plans for product launches, seasonal campaigns, promotions, and business priorities.
• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, Pinterest Ads, TikTok Ads, Bing Ads, Reddit Ads.
• Manage campaign budgets, targeting, bidding, audience segmentation, remarketing, and performance optimization.
• Improve key metrics such as ROAS, CAC, CPA, conversion rate, lead quality, and marketing attributed revenue.
• Develop campaign concepts, advertising hooks, offers, copy, creative briefs, and content direction.
• Plan and execute structured testing across audiences, creatives, messaging, offers, and landing pages.
• Coordinate with designers, content creators, photographers, agencies, and other external partners.
• Ensure consistent brand communication across the website, social media, email, marketplaces, and B2B channels.
• Analyze customer behavior, competitors, market trends, and campaign data to identify growth opportunities.
• Work with the website and e-commerce teams to improve product pages, landing pages, customer journeys, and conversion rates.
• Support SEO, email marketing, customer segmentation, remarketing, and retention initiatives.
• Maintain a structured marketing calendar covering campaigns, launches, promotions, content, and testing.
• Prepare weekly and monthly reports with clear insights, recommended actions, and measurable outcomes.
• Take complete ownership of projects, timelines, coordination, follow-ups, and final delivery.

Skills

Brand marketing

Performance marketing

Campaign analytics

GA4 / GTM

SEO knowledge

Email marketing

Budget management

Education

Graduate (Professional Degree)

Tools

Google Ads

Meta Ads

Pinterest Ads

TikTok Ads

Bing Ads

Reddit Ads

Job description

Role Overview

We are looking for a hands-on Brand Marketing Manager who can strengthen ourbrand positioning while driving measurable customer acquisition and revenue growth across digitalchannels.

The ideal candidate should combine brand strategy, creative thinking, performance marketing, analytics, and strong execution. This role requires someone who can independently plan campaigns, manage advertising platforms, coordinate creative production, analyze results, and take completeownership of marketing initiatives.

Key Responsibilities

• Develop and strengthen the brands positioning, messaging, tone of voice, and customer valueproposition.
• Create integrated marketing plans for product launches, seasonal campaigns, promotions, andbusiness priorities.
• Plan, launch, manage, and optimize paid advertising campaigns across:Google AdsMeta AdsPinterest AdsTikTok AdsMicrosoft Advertising/Bing AdsReddit Ads
• Manage campaign budgets, targeting, bidding, audience segmentation, remarketing, andperformance optimization.
• Improve key metrics such as ROAS, CAC, CPA, conversion rate, lead quality, and marketingattributed revenue.
• Develop campaign concepts, advertising hooks, offers, copy, creative briefs, and contentdirection.
• Plan and execute structured testing across audiences, creatives, messaging, offers, and landingpages.
• Coordinate with designers, content creators, photographers, agencies, and other externalpartners.
• Ensure consistent brand communication across the website, social media, email, marketplaces,and B2B channels.
• Analyze customer behavior, competitors, market trends, and campaign data to identify growthopportunities.
• Work with the website and e-commerce teams to improve product pages, landing pages,customer journeys, and conversion rates.
• Support SEO, email marketing, customer segmentation, remarketing, and retention initiatives.
• Maintain a structured marketing calendar covering campaigns, launches, promotions, content,and testing.
• Prepare weekly and monthly reports with clear insights, recommended actions, and measurableoutcomes.
• Take complete ownership of projects, timelines, coordination, follow-ups, and final delivery.

Required Experience and Skills

Minimum 5 years of total experience in brand strategy, digital marketing, growth marketing,or performance marketing.

Strong hands-on experience managing performance marketing campaigns across Google, Meta,Pinterest, TikTok, Bing, and Reddit.

Proven experience managing advertising budgets and delivering measurable improvements inrevenue, ROAS, CAC, CPA, or conversions.

Strong understanding of brand positioning, customer segmentation, messaging, and creativestrategy.

Experience developing campaigns and coordinating with designers, agencies, and contentteams.

Strong knowledge of GA4, Google Tag Manager, campaign tracking, attribution, and marketingdashboards.

Working knowledge of SEO, email marketing, conversion-rate optimization, and e-commercecustomer journeys.

Strong analytical, communication, project-management, and problem-solving skills.

Ability to work independently, manage multiple priorities, and complete projects withoutconstant supervision.

Strong ownership, accountability, attention to detail, and commercial understanding.

• Experience: 5 - 11 Years
• No. of Openings: 1
• Education: Graduate (Professional Degree)
• Role: Brand Marketing Manager
• Industry Type: Advertising / MR / PR / Events
• Gender: [ Male / Female ]
• Job Country: India
• Type of Job: Full Time
• Work Location Type: Work from Office