Brand Manager

Amardeep Metal Works; Surat; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Amardeep Metal Works in Surat, Gujarat is seeking an experienced Brand & Marketing lead to own the brand strategy, annual plan, and calendar across product categories. You will ensure consistent identity and drive awareness among dealers, contractors, applicators, architects and end consumers.

You will lead product marketing, new product development, GTM plans, and digital campaigns. Collaborate with R&D, Sales, and Production to commercialize products, develop literature, and measure ROI across

Responsibilities

• Develop and implement the overall brand strategy, annual marketing plan and brand calendar.
• Own the brand positioning and customer proposition across product categories.
• Ensure consistent brand identity and communication across all marketing touchpoints.
• Build brand awareness, consideration, preference, trial and recall among dealers, distributors, contractors, applicators, consultants, architects, builders and end consumers.
• Monitor brand health, market perception and competitor activities and recommend corrective actions.
• Lead new product development, product positioning, packaging and product launches.
• Conduct market research to identify customer needs, market gaps and emerging opportunities.
• Develop product propositions, USPs, communication strategies and go-to-market plans.
• Work closely with R&D, Technical, Quality, Sales and Production teams for successful product commercialization.
• Develop product literature such as brochures, technical datasheets, catalogues, presentations and digital content
• Plan and execute integrated 360 marketing campaigns across ATL, BTL, and Digital channels.
• Develop communication campaigns to strengthen brand image and drive product adoption.
• Prepare creative briefs and coordinate with advertising, media and creative agencies.
• Manage creative development, media planning, campaign execution and effectiveness.
• Ensure the right media mix and optimum marketing ROI.
• Develop marketing programs for dealers, distributors, contractors, applicators, architects, structural consultants and other influencers.
• Design dealer engagement, loyalty, incentive and promotional programs.
• Develop initiatives to increase product trials, channel engagement and market visibility.
• Identify alternate channels and new market opportunities to improve market penetration and market share.
• Work closely with Sales and Product teams to analyze sales performance, market trends and product performance.
• Identify growth opportunities by geography, product category, customer segment and channel.
• Provide inputs for pricing, promotions, schemes, incentives and margin improvement.
• Develop sales-support tools, product presentations and marketing materials.
• Support the Sales team in achieving revenue, volume and market‑share objectives.
• Conduct regular market research covering customer requirements, competitor products and launches, pricing and packaging, distribution and channel activities, promotional activities, market trends and customer behaviour.
• Monitor competitor marketing strategies and identify potential threats and opportunities.
• Develop and execute the brand's digital marketing strategy, manage social media campaigns and digital brand communication, create content to improve visibility and lead generation.
• Monitor digital campaign performance and optimize activities based on results.
• Track key digital metrics and prepare performance reports.
• Prepare and manage the annual marketing budget, allocate investments across brands, products, geographies and channels, and measure ROI.

Job description

Role & responsibilities

1. Brand Strategy & Management

• Develop and implement the overall brand strategy, annual marketing plan and brand calendar.


• Own the brand positioning and customer proposition across product categories.


• Ensure consistent brand identity and communication across all marketing touchpoints.


• Build brand awareness, consideration, preference, trial and recall among dealers, distributors, contractors, applicators, consultants, architects, builders and end consumers.


• Monitor brand health, market perception and competitor activities and recommend corrective actions.

2. Product Marketing & New Product Development

• Lead new product development, product positioning, packaging and product launches.


• Conduct market research to identify customer needs, market gaps and emerging opportunities.


• Develop product propositions, USPs, communication strategies and go-to-market (GTM) plans.


• Work closely with R&D, Technical, Quality, Sales and Production teams for successful product commercialization.


• Develop product literature such as brochures, technical datasheets, catalogues, presentations and digital content

3. 360 Marketing & Communication

• Plan and execute integrated 360 marketing campaigns across:


• ATL: Television, Print, Outdoor, Radio, etc.


• BTL: Dealer activities, contractor meets, exhibitions, product demonstrations, events, etc.


• Digital: Social media, Google, website, email and other digital platforms.


• Develop communication campaigns to strengthen brand image and drive product adoption.


• Prepare creative briefs and coordinate with advertising, media and creative agencies.


• Manage creative development, media planning, campaign execution and effectiveness.


• Ensure the right media mix and optimum marketing ROI.

4. Channel & Influencer Marketing

• Develop marketing programs for dealers, distributors, contractors, applicators, architects, structural consultants and other influencers.


• Design dealer engagement, loyalty, incentive and promotional programs.


• Develop initiatives to increase product trials, channel engagement and market visibility.


• Identify alternate channels and new market opportunities to improve market penetration and market share.

5. Sales & Business Support

• Work closely with Sales and Product teams to analyze sales performance, market trends and product performance.


• Identify growth opportunities by geography, product category, customer segment and channel.


• Provide inputs for pricing, promotions, schemes, incentives and margin improvement.


• Develop sales-support tools, product presentations and marketing materials.


• Support the Sales team in achieving revenue, volume and market‑share objectives.

6. Market Research & Competitive Intelligence

• Conduct regular market research covering:


• Customer requirements


• Competitor products and launches


• Pricing and packaging


• Distribution and channel activities


• Promotional activities


• Market trends and customer behaviour


• Monitor competitor marketing strategies and identify potential threats and opportunities.


• Identify new market opportunities and recommend actionable strategies.

7. Digital & Social Media Marketing

• Develop and execute the brand's digital marketing strategy.


• Manage social media campaigns and digital brand communication.


• Create and coordinate content to improve brand visibility, engagement and lead generation.


• Monitor digital campaign performance and optimize activities based on results.


• Track key digital metrics and prepare performance reports.

8. Marketing Budget & ROI

• Prepare and manage the annual marketing budget.


• Allocate marketing investments across brands, products, geographies and channels.


• Monitor campaign expenditure and ensure effective utilization of marketing budgets.


• Measure marketing ROI, lead generation, brand awareness and sales impact.


• Identify opportunities to optimize marketing spend and improve overall effectiveness.

Preferred candidate profile

Experience: 5-8 years of experience in relevant experience in Brand Management, Product Marketing, Marketing Strategy or Integrated Marketing, preferably in the building materials/construction industry

Preferred Candidate Location: Local candidates within 30 kms (Surat, Gujarat) from job location is preferred

Educational Qualification: MBA/PGDM in Marketing/Bachelors degree in Engineering preferred