Marketing Manager

Hira Group; Raipur; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Hira Group in Raipur, India, seeks an experienced Manager Brand Marketing to lead strategy, campaigns and brand activation across the India market. 8-12 years of relevant experience and an MBA/PGDM in Marketing are required. This strategic role collaborates with Commercial, Product and Manufacturing to build strong brands and drive growth.

You will oversee 360 campaigns, social media, PR, events, CRM and analytics to optimize performance and ROI while managing agencies and partners.

Qualifications

• 8-12 years of experience in Brand Marketing, Integrated Marketing, or a related function.
• Masters degree in Marketing, Business Administration or a related discipline.
• Experience across Digital Marketing, Social Media, Influencer Marketing, PR, Events, CRM, Trade Marketing and Performance Marketing.

Responsibilities

• Lead the development and execution of 360 integrated marketing campaigns and annual marketing roadmaps.
• Lead Social Media, Influencer Marketing, PR, Events, Creative, CRM, Print, Google My Business and other consumer touchpoints.
• Manage local marketing agencies and external partners to ensure effective execution, quality delivery and efficient resource utilization.
• Use consumer insights, data and analytics to measure campaign performance, identify opportunities and optimize future marketing initiatives

Skills

Brand Marketing

Integrated Marketing

Digital Marketing

Social Media

Influencer Marketing

PR

Events

CRM

Trade Marketing

Performance Marketing

Stakeholder management

Communication

Education

MBA/PGDM in Marketing

Tools

Google My Business

Job description

MANAGER BRAND MARKETING

Location: Raipur, CG
Experience: 8 -12 Years
Employment Type: Full Time
Function: Marketing / Brand Marketing

About the Role

• Looking for an experienced Manager/Sr. Manager Brand Marketing to lead marketing strategy, integrated campaigns and brand activation in the India market.
• This is a strategic and hands-on role for a marketing professional who can translate brand strategy into impactful 360 marketing campaigns, consumer experiences and measurable business outcomes.
• You will work closely with Commercial, Product, Manufacturing teams to build strong brands and accelerate business growth.

What You Will Do

• Lead the development and execution of 360 integrated marketing campaigns and annual marketing roadmaps.
• Lead Social Media, Influencer Marketing, PR, Events, Creative, CRM, Print, Google My Business and other consumer touchpoints.
• Manage local marketing agencies and external partners to ensure effective execution, quality delivery and efficient resource utilization.
• Use consumer insights, data and analytics to measure campaign performance, identify opportunities and optimize future marketing initiatives

Budget & Business Management

• Track marketing spends, budget actualization and ROI in partnership with Finance, agencies and cross-functional stakeholders.
  

What We're Looking For

• 8-12 years of experience in Brand Marketing, Integrated Marketing, or a related function.
• Masters degree in Marketing, Business Administration or a related discipline.
• Experience across Digital Marketing, Social Media, Influencer Marketing, PR, Events, CRM, Trade Marketing and Performance Marketing.
• Strong strategic thinking, commercial acumen, analytical ability and decision-making skills.
• Ability to use data, analytics and consumer insights to measure campaign effectiveness and drive business decisions.
• Excellent stakeholder management, communication, influencing and collaboration skills.

Education

• PG: MBA/PGDM in Marketing Role & responsibilities

Preferred candidate profile