Sr. Manager / Manager - Brand Marketing & Communications

Uberlife Consulting; Hyderabad; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Uberlife Consulting in Hyderabad is seeking a senior Brand Marketing professional to lead the annual brand calendar, campaigns, and collateral governance across markets. You will drive digital initiatives, content development, and cross‑functional collaboration with sales, product, and creative teams.

The role requires MBA and 8–10 years of post‑qualification experience in brand marketing, product marketing, and brand communication, preferably in education-focused sectors or agencies.

Qualifications

• MBA with 8-10 years post-qualification experience in Brand marketing, Product marketing and Brand Communication.
• Experience preferably in Universities, Educational Institutions, EdTech, Skill Development, Branding/Creative or Agencies.
• MBA from a reputed institute is required.

Responsibilities

• Execute the annual brand calendar and campaigns across offline and online media.
• Manage branding collaterals and ensure consistency across markets.
• Standardize branding and collaterals per brand narrative and positioning.
• Drive digital campaigns and consumer connect for brand categories.
• Lead digital presence, website updates, and integrated campaigns.
• Oversee conferences, ATL/BTL campaigns and corporate events for domestic market.
• Communicate brand developments and launches internally and externally.

Skills

Brand marketing

Product marketing

Brand communication

Content writing

Digital marketing

Campaign management

Vendor management

MIS reporting

Strategic planning

Education

MBA

Job description

Role & responsibilities

Brand Awareness, Recall and Share of Voice:

• Execute the annual brand calendar: Design and execute brand campaigns across various media-both offline and online.
• Collateral Management- Ensuring all collaterals of the brand are updated regularly and periodically reviewing their available in all markets.
• Standardize Branding & collaterals as per the brand narrative and positioning.
• To campaign programmes in the digital field to create a great consumer connect for the brands within the categories.
• Digital -Driving Digital presence for the Brand including website updation & Integrated Digital Campaigns spread across the year
• Conferences, ATL, BTL campaigns & corporate events for Domestic Market
• Brand Building by means of external and internal communications including information on new launches, product related communication, brand developments, and regular information flow from the brand.

Brand Communication & Digital listening:

• Implementing brand communications plans that drive the demand for Programmes
• Plan & Execute brand communication initiatives including programme upgrades and new programme launches
• Content writing: Content development for the editorials, questionnaire, brand intros, website, brochures, newsletter etc.
• Analyze the effectiveness of all marketing communications via various tracking tools and periodic analysis.

Product Marketing & Packaging:

• Closely working with the Sales team to development right branding strategy keeping in mind the current market trends.
• Manage Programme lifecycles for each of the respective industry.
• Do competitive analysis on an ongoing basis for each of the programme categories Identify new programme to be launched in the market based on emerging market trends and prepare business case for launching the same.
• Track monthly sales to provide forecasts for each of the programme categories.

Team & Vendor Management:

• To ensure that all marketing documents & materials are properly stored & maintained.
• Coordinating with the internal teams to understand their requirements and working towards them.
• Agency Management- Development of communication strategy & Creatives along with ensuring its implementation in line with projected outcomes via agency on board.

MIS Reporting:

• Publishing the Daily, Weekly, and Monthly MIS reports on the Brand and Market share growth
• Student service & change requests, queries, escalations, resolutions provided, adherance to TATs etc.
• Identifying and Suggesting Process Improvement Initiatives to Management:
• Should be process oriented and must have an eye for noticing gaps for improvements in the system and suggest process improvement measures and initiatives.
• Brainstorm for "Out of the box" ideas for eliminating bottlenecks and roadblocks in process steps and suggest actions to improve the same.
• Should be able to clearly articulate and document ideas and translate them to technical or process steps and liase with appropriate Teams for implementation.

Preferred candidate profile

• MBA or Equivalent from a reputed institute
• Minimum 8 - 10 years of post-qualification work experience in which 4 - 6 years of Brand marketing, Product marketing and Brand Communication experience preferably in: Universities, Educational Institutions, EdTech Companies, Skill Development Companies. or Branding Agency, Creative Agency, Product marketing Agency, Social Media Agency etc.,