Sr executive - Offline Media

dentsu; Bengaluru; On-site; INR 500,000 - 750,000; Full time

Job summary

Dentsu in Bengaluru, India, is seeking a Planning Executive – Offline Media to join our dynamic Media Planning team. The role involves supporting planning, execution, and monitoring of traditional media campaigns across TV, Print and Radio.

The ideal candidate has 2–3 years of hands-on offline media planning experience, strong analytical and coordination skills, and proficiency with MS Excel and PowerPoint. You will work with media partners and internal teams to deliver effective media solutions.

Qualifications

• 2–3 years of experience in offline media planning/execution.
• Hands-on exposure to TV, Print and/or Radio media.
• Strong understanding of offline media planning and execution processes.
• Experience coordinating with media vendors, publishers and internal stakeholders.
• Strong analytical and communication skills.
• Ability to manage multiple campaigns and timelines with attention to detail.
• Proficiency in MS Excel and PowerPoint.
• Ability to work in a fast-paced media agency environment.

Responsibilities

• Support the planning and execution of offline media campaigns across TV, Print and Radio.
• Assist in developing media plans based on campaign objectives, target audience, budgets and timelines.
• Coordinate with media vendors and publishers for campaign execution and placements.
• Handle campaign bookings, releases, material coordination and execution follow-ups.
• Monitor campaign delivery and ensure media schedules are executed as planned.
• Coordinate with internal teams for media briefs, approvals, artwork/materials and campaign requirements.
• Track campaign performance, spends and delivery against the approved media plan.
• Prepare and maintain media plans, campaign trackers, reports and post-campaign documentation.
• Support the team in evaluating media opportunities and identifying relevant inventory across traditional media.
• Ensure timely closure of campaign-related activities and resolve execution-related issues with relevant stakeholders.

Skills

Offline media planning

TV, Print, Radio

Media coordination

Analytical skills

Communication skills

Campaign management

MS Excel

PowerPoint

YUMI

TAM

Tools

MS Excel

PowerPoint

YUMI

TAM

Job description

We are looking for a Planning Executive – Offline Media to join our dynamic Media Planning team.

The role will involve supporting the planning, execution, and monitoring of traditional media campaigns across TV, Print, and Radio, while working closely with internal teams, clients, and media partners to ensure smooth and timely campaign delivery.

The ideal candidate should have hands‑on experience in offline media planning and execution, a strong understanding of media planning processes, and good analytical and coordination skills. The candidate should be comfortable managing multiple campaigns, working with media partners, and supporting the team in delivering effective media solutions for clients.

Key Responsibilities

• Support the planning and execution of offline media campaigns across TV, Print and Radio.
• Assist in developing media plans based on campaign objectives, target audience, budgets and timelines.
• Coordinate with media vendors and publishers for campaign execution and placements.
• Handle campaign bookings, releases, material coordination and execution follow‑ups.
• Monitor campaign delivery and ensure media schedules are executed as planned.
• Coordinate with internal teams for media briefs, approvals, artwork/materials and campaign requirements.
• Track campaign performance, spends and delivery against the approved media plan.
• Prepare and maintain media plans, campaign trackers, reports and post‑campaign documentation.
• Support the team in evaluating media opportunities and identifying relevant inventory across traditional media.
• Ensure timely closure of campaign‑related activities and resolve execution-related issues with relevant stakeholders.

Media Channels

• Television (TV)
• Print
• Radio
• Other Traditional / Offline Media

Required Skills & Experience

• 2–3 years of experience in Offline Media Planning / Execution.
• Hands‑on exposure to TV, Print and/or Radio media.
• Good understanding of the offline media planning and execution process.
• Experience coordinating with media vendors, publishers and internal stakeholders.
• Good analytical and communication skills.
• Strong attention to detail and ability to manage multiple campaigns and timelines.
• Proficiency in YUMI, TAM, MS Excel and PowerPoint.
• Ability to work in a fast‑paced media agency environment.

Preferred Background

Candidates from media agencies, advertising agencies or media planning organizations with relevant offline media experience would be preferred.