Senior Media Planner

Publicis Groupe; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

A leading advertising agency is seeking a talented individual for a full-time role focused on developing comprehensive media strategies. Responsibilities include conducting market analysis, collaborating with creative teams, and optimizing campaign performance. The ideal candidate should possess strong media planning skills and be experienced in client engagement. This position offers an exciting opportunity to work within a dynamic environment in Gurugram.

Qualifications

• Experience in developing media strategies focusing on various channels.
• Ability to conduct market and audience analysis.
• Proven client management and stakeholder engagement abilities.

Responsibilities

• Develop 360° media strategies focusing on TV, Print, Radio, and OOH.
• Act as day-to-day client contact and translate briefs effectively.
• Monitor campaign performance and recommend optimizations.

Skills

Media strategy development

Market analysis

Client engagement

Campaign optimization

Use of media planning tools

Tools

BARC

IRS

TGI

TAM

MAP

Job description

IIM Lucknow | Talent Acquisition @ Publicis Groupe

Location: Gurugram, Haryana, India

Responsibilities

• Develop 360° media strategies, with a primary focus on TV, Print, Radio, and OOH, complemented by digital extensions.
• Conduct market, category, and audience analysis to identify media opportunities.
• Build and optimize media plans to maximize reach, frequency, and ROI across offline channels.
• Recommend media mixes balancing brand-building ATL campaigns with tactical BTL initiatives.

Client & Stakeholder Engagement

• Act as the day-to-day contact for clients, translating briefs into effective media strategies.
• Present media recommendations and rationale to senior stakeholders.
• Collaborate with creative, digital, and performance teams to ensure integrated execution.

Campaign Execution & Optimization

• Liaise with media owners/vendors for inventory negotiation and plan finalization.
• Ensure campaign delivery against approved strategy, timelines, and KPIs.
• Track campaign performance (GRPs, TRPs, reach, frequency) and recommend optimizations.

Research & Tools

• Leverage media planning tools and data sources (e.g., BARC, IRS, TGI, TAM, MAP).
• Translate research insights into actionable offline planning recommendations.
• Stay updated on emerging media opportunities such as CTV, regional print, and transit OOH.

Seniority level

• Associate

Employment type

• Full-time

Industries

• Advertising Services