Manager - Media Planner (Digital)

dentsu; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Dentsu in Bengaluru is seeking an experienced Manager - Media Planning to develop, implement, and optimize integrated media strategies across digital and traditional channels.

This role requires expertise in audience planning, media buying, budget management, campaign performance analysis, and stakeholder management to maximize ROI.

Qualifications

• 3–5 years of experience in media planning or media buying or integrated marketing communications.
• Experience with media agencies or large marketing organizations.
• MBA preferred is a plus.

Responsibilities

• Develop comprehensive media plans aligned with client objectives.
• Recommend optimal media mix across Digital, Television, Radio, Print, and Emerging Media.
• Coordinate with buying teams, publishers, media owners, and agencies for campaign execution.
• Monitor KPIs and optimize campaigns for ROI.

Skills

Audience planning

Media buying

Budget management

Campaign performance analysis

Stakeholder management

Education

Bachelor's degree in Marketing/Advertising/Mass Communication/Business Administration

MBA preferred

Job description

Experience Required: 3 to 5 years of experience in Media Planning, Media Buying, or Integrated Marketing Communications.

Job Summary

We are looking for an experienced Manager - Media Planning to develop, implement, and optimize integrated media strategies across digital and traditional channels. The role requires expertise in audience planning, media buying, budget management, campaign performance analysis, and stakeholder management to ensure effective delivery of marketing objectives and maximum return on media investments.

Key Responsibilities

• Develop comprehensive media plans aligned with client and business objectives.
• Recommend the optimal media mix across Digital, Television, Radio, Print, and Emerging Media.
• Conduct market, audience, and competitor analysis to support planning decisions.
• Create media strategies that maximize reach, engagement, and conversions.

Campaign Planning & Execution

• Build annual, quarterly, and campaign-specific media plans.
• Allocate media budgets effectively across channels and platforms.
• Coordinate with buying teams, publishers, media owners, and agencies for campaign execution.
• Ensure timely launch and smooth delivery of campaigns.

Performance Analysis & Optimization

• Monitor campaign KPIs and track media effectiveness.
• Analyze campaign performance and provide actionable recommendations.
• Conduct post-campaign evaluations and prepare performance reports.
• Optimize media investments to improve ROI and efficiency.

Client & Stakeholder Management

• Act as the primary point of contact for clients and internal stakeholders.
• Present media strategies, recommendations, and campaign performance reviews.
• Build strong relationships with media partners and vendors.
• Collaborate with creative, analytics, and account management teams.

Budget & Commercial Management

• Manage campaign budgets and media spends.
• Ensure media plans are delivered within approved budgets.
• Negotiate rates and value-added opportunities with media partners.
• Track billing, reconciliations, and campaign financials.
• Lead and mentor media planners and executives.
• Review planning outputs and maintain quality standards.
• Support team development and knowledge sharing initiatives.

Required Qualifications

• Bachelor's Degree in Marketing, Advertising, Mass Communication, Business Administration, or related field.
• MBA preferred.
• Experience working with media agencies, advertising agencies, or large marketing organizations.