Senior Media Planner

Lyxel&Flamingo (L&F); Gurugram District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Lyxel & Flamingo is seeking a Team Lead – Integrated Media Planner in Gurugram to develop and execute cross‑channel media strategies across offline and digital paid media. The role demands hands-on experience with TV, Print, Radio, OOH, Cinema, and Activations, plus a strong grasp of Google, Meta, YouTube, Display, Programmatic, LinkedIn, and OTT.

You will lead media planning, coordinate with internal teams, negotiate with media partners, and drive campaign performance, while mentoring junior

Qualifications

• 5–8 years of experience in Media Planning within an Advertising or Media Agency.
• Strong expertise in Offline Media Planning (TV, Print, Radio, OOH, Cinema, and Activations).
• Good understanding of Digital Paid Media (Google Ads, Meta Ads, YouTube, Display, Programmatic, LinkedIn Ads, OTT).
• Strong experience in Media Buying, Budget Planning, and Vendor Negotiation.
• Excellent client management, communication, and presentation skills.
• Strong analytical and stakeholder management abilities.

Responsibilities

• Develop integrated media strategies aligned with client objectives and budgets.
• Plan and execute campaigns across TV, Print, Radio, OOH, Cinema, Activations, and Digital Paid Media.
• Prepare media plans, budget allocations, cost estimates, release orders, and campaign documentation.
• Negotiate with media owners, publishers, and vendors to maximize campaign efficiency and ROI.
• Monitor campaign performance, analyze results, and recommend strategic optimizations.
• Present media strategies, campaign reports, and post-campaign analyses to clients.
• Collaborate with Creative, Account Management, Strategy, and Performance Marketing teams.
• Support new business pitches with innovative media recommendations.
• Stay updated on industry trends, emerging media platforms, and consumer behaviour.
• Mentor junior team members and ensure timely campaign execution.

Skills

Media planning

Budget planning

Vendor negotiation

Client management

Communication

Analytical ability

Tools

Microsoft Excel

PowerPoint

Google Ads

Meta Ads

YouTube

Display

Programmatic

LinkedIn Ads

OTT

Job description

Designation – Team Lead – Integrated Media Planner

About the Role:

We are looking for a Team Lead – Integrated Media Planning with 5–8 years of experience in developing and executing integrated media strategies across Offline and Digital Paid Media.

The ideal candidate should have hands-on experience in TV, Print, Radio, OOH, Cinema, and Activations, along with a strong understanding of Digital Paid Media, including Google, Meta, YouTube, Display, Programmatic, LinkedIn, and OTT

The role requires a strategic planner who can build impactful media plans, manage client relationships, collaborate with internal teams, negotiate with media partners, and drive campaign performance across channels.

Key Responsibilities

• Develop integrated media strategies aligned with client objectives and budgets.


• Plan and execute campaigns across TV, Print, Radio, OOH, Cinema, Activations, and Digital Paid Media.


• Prepare media plans, budget allocations, cost estimates, release orders, and campaign documentation.


• Negotiate with media owners, publishers, and vendors to maximize campaign efficiency and ROI.


• Monitor campaign performance, analyze results, and recommend strategic optimizations.


• Present media strategies, campaign reports, and post-campaign analyses to clients.


• Collaborate with Creative, Account Management, Strategy, and Performance Marketing teams.


• Support new business pitches with innovative media recommendations.


• Stay updated on industry trends, emerging media platforms, and consumer behaviour.


• Mentor junior team members and ensure timely campaign execution.

Requirements

• 5–8 years of experience in Media Planning within an Advertising or Media Agency.


• Strong expertise in Offline Media Planning (TV, Print, Radio, OOH, Cinema, and Activations).


• Good understanding of Digital Paid Media (Google Ads, Meta Ads, YouTube, Display, Programmatic, LinkedIn Ads, OTT).


• Strong experience in Media Buying, Budget Planning, and Vendor Negotiation.


• Excellent client management, communication, and presentation skills.


• Strong analytical and stakeholder management abilities.


• Advanced proficiency in Microsoft Excel and PowerPoint.

Why Join Lyxel & Flamingo?

• Work on integrated campaigns across Offline and Digital Media.


• Collaborate with leading brands across diverse industries.


• Be part of a fast-growing integrated marketing and technology agency.


• Strong opportunities for learning, leadership, and career growth.