Senior Media Planner

Lead Space; Bengaluru; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

LEADSPACE in Bengaluru is looking for a Senior Media Planner to lead media planning strategy for outdoor campaigns, optimize inventory selection, and support Sales with data-driven proposals.

You will develop site plans, analyze footfall and market data, prepare client presentations, and guide junior planners while coordinating with Sales, Operations and Media Acquisition teams.

Qualifications

• Bachelor's or Master's degree in Marketing, Media or Advertising.
• 5-8 years of experience in media planning, preferably in OOH.
• Strong analytical, MS Excel/PowerPoint and presentation skills.
• Good understanding of outdoor media metrics (visibility, traffic, reach).

Responsibilities

• Develop optimal media plans (site selection, format mix, budget allocation) for client campaigns.
• Analyze footfall, visibility and market data to recommend high-impact sites.
• Prepare media plans, impact assessments and presentations for clients and agencies.
• Guide and review the work of Media Planners.
• Coordinate with Sales, Operations and Media Acquisition teams on inventory availability.
• Track industry trends, competitor mapping and site benchmarking.

Skills

Media Planning

OOH Inventory Strategy

Site Analysis

Client Presentations

MS Excel

PowerPoint

Market Mapping

Budget Planning

Team Guidance

Education

Bachelor's/Master's Degree in Marketing, Media or Advertising

Job description

Company:LEADSPACE

Location:Bengaluru, Karnataka

Employment Type:Full-Time

Industry:Outdoor Advertising (OOH)

ABOUT LEADSPACE

LEADSPACE is one of India's leading Outdoor Advertising companies, offering premium advertising solutions across Metro Pillars, Hoardings, Bus Shelters, Center Medians, Transit Media, and other high-impact outdoor media assets. As part of our expansion in Karnataka, we are strengthening our Bengaluru operations and are looking for experienced professionals across Sales, Operations, Field Execution, and Support functions to drive our Outdoor Advertising business.

POSITION SUMMARY

Lead media planning strategy for outdoor advertising campaigns, optimize inventory selection, and support Sales with data-backed proposals.

KEY RESPONSIBILITIES

• Develop optimal media plans (site selection, format mix, budget allocation) for client campaigns
• Analyze footfall, visibility and market data to recommend high-impact sites
• Prepare media plans, impact assessments and presentations for clients and agencies
• Guide and review the work of Media Planners
• Coordinate with Sales, Operations and Media Acquisition teams on inventory availability
• Track industry trends, competitor mapping and site benchmarking

REQUIRED EXPERIENCE

• 5-8 years of experience in media planning, preferably in OOH/outdoor advertising
• Strong analytical, MS Excel/PowerPoint and presentation skills
• Good understanding of outdoor media metrics (visibility, traffic, reach)

REQUIRED SKILLS

• Media Planning
• OOH Inventory Strategy
• Site Analysis
• Client Presentations
• MS Excel & PowerPoint
• Market & Competitor Mapping
• Budget Planning
• Team Guidance

QUALIFICATION

Bachelor's/Master's Degree in Marketing, Media or Advertising.

IMPORTANT

Prior experience in OOH/outdoor media planning will be strongly preferred.