Manager - Media Planner (Offline)

dentsu; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

dentsu is seeking an experienced Manager – Mainline Media Planning to develop and execute media strategies across Television, Print, Radio and other traditional channels. The role focuses on audience analysis, media planning, budget allocation, and client management.

You will lead planning cycles, coordinate with media partners, monitor performance metrics like GRPs, CPP and CPM, and drive optimization. The ideal candidate has 3–5 years in mainline media planning and strong knowledge of TV,

Qualifications

• 3 to 5 years of relevant experience in Mainline Media Planning
• Experience in planning across Television, Print and Radio

Responsibilities

• Develop comprehensive media strategies across TV, Print, Radio and other Mainline channels
• Coordinate with media buying teams and partners to execute plans
• Track campaign performance and optimize based on Reach, Frequency, GRPs/TRPs, CPM
• Present strategies and performance reports to clients and internal stakeholders
• Manage media budgets and ensure campaigns stay within approved spends
• Lead and mentor Media Planners and Executives

Skills

Television planning

Print planning

Radio planning

Client management

Budget allocation

Tools

Media research tools

Job description

Experience Required: 3 to 5 years relevant experience in Mainline Media Planning, preferably within a media or advertising agency.

We are looking for an experienced Manager – Mainline Media Planning to develop and execute effective media strategies across Television, Print, Radio, and other traditional media channels.

The role will be responsible for audience and market analysis, media strategy, planning, budget allocation, media buying coordination, negotiations, campaign performance analysis and client management. The ideal candidate should have strong understanding of the Mainline media landscape, media research tools and campaign measurement metrics.

Key Responsibilities

• Develop comprehensive media strategies aligned with client and business objectives. OOH, Cinema and other Mainline channels.
• Conduct audience, market, category and competitor analysis to identify media opportunities.
• Develop media plans to maximize reach, frequency, impact and cost efficiency.
• Recommend appropriate markets, publications, TV channels/programs, radio stations based on campaign objectives and target audience.

Campaign Planning & Execution

• Develop annual, quarterly and campaign-specific Mainline media plans.
• Allocate media budgets across markets and media channels.
• Coordinate with media buying teams, publishers, broadcasters, radio stations, OOH vendors and other media partners.
• Ensure timely execution and delivery of campaigns as per approved media plans.
• Monitor campaign schedules, spots, insertions and media deliverables.

Media Performance & Analysis

• Track campaign performance and media delivery against planned objectives.
• Analyse Reach, Frequency, GRPs/TRPs, CPP, CPM and other relevant media metrics.
• Conduct post-campaign analysis and prepare performance reports.
• Identify optimization opportunities to improve media efficiency and campaign effectiveness.
• Use relevant media research and audience measurement tools to support planning decisions.

Client & Stakeholder Management

• Act as a key point of contact for clients and internal stakeholders.
• Present media strategies, plans, recommendations and campaign performance reports.
• Build and maintain strong relationships with media owners, publishers, broadcasters and vendors.
• Collaborate with Account Management, Creative, Digital, Analytics and Buying teams to deliver integrated solutions.

Budget & Commercial Management

• Manage media budgets and ensure campaigns are delivered within approved spends.
• Negotiate media rates, packages, value additions and commercial opportunities with media partners.
• Track media spends, billing, reconciliations and campaign financials.
• Ensure effective utilization of client budgets.

Team Management

• Lead and mentor Media Planners and Executives.
• Review media plans, analysis and recommendations to ensure quality and accuracy.
• Support team development, knowledge sharing and capability building.

Required Qualifications

• Strong experience in planning across Television, Print, Radio
• Experience handling client-facing responsibilities and media budgets.