Executive | Sr Executive | Manager - Media Planning

Mindshare; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Mindshare is seeking an Executive to Senior Manager level for Implementation Planning within the Global Operations Centre. You will collaborate with teams across the United States, Europe, and Asia to drive flawless plan execution, while supporting planning managers and ensuring campaigns hit agreed outcomes.

You will compile data, validate creative specs, and assist in plan detailing in Olive. A strong bias for analytics and cross-functional teamwork is essential.

Qualifications

• Bachelor's degree in marketing or related field.
• 2–4 years of B2B program/marketing experience, preferably in tech.
• Solid knowledge of media planning principles and channels.
• Experience with media buying, negotiation, and contracts.
• Strong data interpretation to drive decisions.
• Proficiency in marketing tools such as Marketo, Convertr or Data Studio.
• Excellent written and verbal communication; good cross-functional collaboration.

Responsibilities

• Develop relationships with Client Servicing and Activation teams to enable flawless plan execution.
• Support planning managers to ensure campaigns meet performance outcomes.
• Compile data for planning, optimization, and reporting.
• Collaborate with creative partners to ensure timelines are met.
• Prepare trafficking templates and support campaign launches with Ad Ops.
• Create and present performance insights for internal case studies.
• Attend vendor presentations to expand knowledge of the media landscape.

Skills

Media planning

B2B marketing

Digital & social

Media buying

Analytical skills

Marketo

Convertr

Data Studio

Communication

Excel

Creative thinking

Education

Bachelor's degree

Tools

Marketo

Convertr

Data Studio

Job description

Job Summary

Executive | Sr Executive | Manager - Implementation Planning, GOC

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior Executive - Implementation Planning who will:

• Develop strong relationships with Client Servicing and Activation teams to facilitate flawless execution of plans.
• Communicate effectively across all levels of the team and across all practices.
• Support Media Planning Managers to ensure the smooth delivery of campaigns and their performance against agreed outcomes.
• Conduct research and compile data to guide and support planning and optimization recommendations.
• Compile and validate creative specs. Collaborate with creative agency partners to ensure deadlines are met.
• Collaborate with Activation teams to complete the detail of the plan in Olive.
• Create trafficking sheet templates and collaborate with Ad Operations through campaign launch.
• Prepare data for reporting and analysis.
• Support the team in making optimisation recommendations.
• Assist in the management of testing plans for assigned campaigns.
• Contribute to internal case studies for the sharing of learning and best practice.
• Meet with vendors and attend presentations to build knowledge of the media landscape

Skills and Experience

• Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in-flight cross-channel optimization & reporting and post-campaign analysis. We are our clients key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA.
• Bachelors degree in marketing, advertising, business, or a related field.
• 2-4 years of B2B program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is a huge plus
• In-depth knowledge of media planning principles, techniques, and best practices across various channels (digital & social)
• Familiarity with media buying, negotiation, and contract management.
• Strong analytical skills and ability to interpret data and metrics to make data-driven decisions.
• Proficiency in using media planning and tracking tools (Marketo, Convertr orData Studio is a plus)
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Computer literate with good skills in all basic Office programs (including Excel)
• Creative thinking and problem-solving abilities.
• A passion for everything media and advertising, coupled with a continued desire to expand your knowledge