Group Head - Media Planning (Offline)

Dentsu India; Bengaluru; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Dentsu India is seeking an experienced Group Head - Media Planning (Offline) to lead media planning and strategy across TV, Print and Radio for key client accounts. The role demands strong client management, strategic thinking and team leadership.

You will develop integrated media plans, analyse market trends, supervise end-to-end planning and negotiations, and collaborate with Digital, Analytics and Account Management to deliver integrated solutions that drive business growth.

Qualifications

• MBA/PGDM in Marketing, Mass Communication or related field.
• 5–8 years of experience in offline media planning.
• Strong hands-on experience across TV, Print and Radio.
• Proficient in media research, audience measurement, planning tools, and market trends.
• Excellent strategic, analytical and presentation skills.
• Proven experience in client servicing and team management.
• Ability to manage multiple accounts in a fast-paced agency environment.

Responsibilities

• Lead offline media planning and strategy across TV, Print and Radio.
• Develop integrated media plans aligned with client objectives and budgets.
• Manage end-to-end planning, negotiations, buying and campaign execution.
• Analyse market trends and audience insights to optimise campaigns.
• Lead client discussions and maintain senior-level relationships.
• Mentor the media planning team and ensure timely delivery.
• Collaborate with Digital, Buying, Analytics and Account Management to deliver integrated solutions.
• Monitor campaign performance and budgets.
• Present media recommendations and performance reports to clients.

Skills

Leadership

Client servicing

Strategic thinking

Presentation skills

Analytical skills

Education

MBA/PGDM in Marketing or related field

Tools

Media planning tools

Audience measurement

Market research tools

Job description

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, Dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of Dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at:

https://www.dentsu.com/careers

Role summary:

Job Title: Group Head - Media Planning (Offline)

Role Overview

Dentsu is looking for an experienced Group Head - Media Planning (Offline) to lead media planning and strategy across key client accounts. The role requires strong expertise in TV, Print and Radio, along with excellent client management, strategic thinking and team leadership skills.

Key Responsibilities

• Lead offline media planning and strategy across TV, Print and Radio.


• Develop integrated media plans aligned with client objectives, target audiences and budgets.


• Manage end-to-end planning, media negotiations, buying and campaign execution.


• Analyse market trends, audience insights and media performance to optimise campaigns.


• Lead client discussions and build strong senior-level relationships.


• Guide and mentor the media planning team and ensure timely delivery of campaigns.


• Work closely with internal teams such as Digital, Buying, Analytics and Account Management to develop integrated solutions.


• Monitor campaign performance, budgets and media deliverables.


• Present media recommendations, plans and performance reports to clients and senior stakeholders.

Required Skills & Experience

• Education: MBA/PGDM in Marketing, Mass Communication or a related field preferred.


• Experience: 5-8 years of relevant experience in offline media planning, preferably with a leading media agency.


• Strong hands-on experience across TV, Print and Radio.


• Excellent understanding of media research, audience measurement, planning tools and market trends.


• Strong strategic, analytical and presentation skills.


• Proven experience in client servicing and team management.


• Ability to manage multiple accounts and work in a fast-paced agency environment.