Group Manager - Media Planning

Dentsu Webchutney; Bengaluru; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Dentsu is seeking an experienced Group Head - Offline Media Planning to lead media strategy across key client accounts from Bengaluru. The role focuses on TV, Print and Radio with strong client management and team leadership responsibilities.

Ideal candidates will have an MBA/PGDM and 5–8 years in offline media planning within a top agency, with proven ability to manage multiple accounts and deliver integrated plans that meet client objectives.

Qualifications

• MBA/PGDM in Marketing, Mass Communication or related field preferred.
• 5–8 years offline media planning experience, preferably with a leading media agency.
• Strong hands-on experience across TV, Print and Radio.
• Excellent understanding of media research, audience measurement and planning tools.
• Strong strategic, analytical and presentation skills.
• Proven experience in client servicing and team management.
• Ability to manage multiple accounts in a fast-paced agency environment.

Responsibilities

• Lead offline media planning across TV, Print and Radio.
• Develop integrated media plans aligned with client objectives, audiences and budgets.
• Manage end-to-end planning, media negotiations, buying and campaign execution.
• Analyze market trends, audience insights and media performance to optimise campaigns.
• Lead client discussions and build senior-level relationships.
• Guide and mentor the media planning team for timely delivery.
• Collaborate with Digital, Buying, Analytics and Account Management teams.
• Monitor campaign performance, budgets and deliverables.
• Present media recommendations, plans and performance reports to clients and senior stakeholders.

Skills

Leadership

Client management

Strategic thinking

Presentation skills

Media planning

TV

Print

Radio

Education

MBA/PGDM (Marketing/Mass Comm)

Tools

Nielsen

Kantar

Media planning tools

Job description

Dentsu is looking for an experienced Group Head - Media Planning (Offline) to lead media planning and strategy across key client accounts. The role requires strong expertise in TV, Print and Radio, along with excellent client management, strategic thinking and team leadership skills.

Key Responsibilities

• Lead offline media planning across TV, Print and Radio.
• Develop integrated media plans aligned with client objectives, target audiences and budgets.
• Manage end-to-end planning, media negotiations, buying and campaign execution.
• Analyse market trends, audience insights and media performance to optimise campaigns.
• Lead client discussions and build strong senior-level relationships.
• Guide and mentor the media planning team and ensure timely delivery of campaigns.
• Work closely with internal teams such as Digital, Buying, Analytics and Account Management to develop integrated solutions.
• Monitor campaign performance, budgets and media deliverables.
• Present media recommendations, plans and performance reports to clients and senior stakeholders.

Required Skills & Experience

• Education: MBA/PGDM in Marketing, Mass Communication or a related field preferred.
• Experience: 5-8 years of relevant experience in offline media planning, preferably with a leading media agency.
• Strong hands-on experience across TV, Print and Radio.
• Excellent understanding of media research, audience measurement, planning tools and market trends.
• Strong strategic, analytical and presentation skills.
• Proven experience in client servicing and team management.
• Ability to manage multiple accounts and work in a fast-paced agency environment.

Location:

Bangalore

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent