Sr Content Strategist

Dentsu Webchutney; Pune District; Vor Ort; INR 1.200.000 - 1.800.000; Vollzeit

Zusammenfassung

Merkle's DGS India team in Pune seeks a seasoned content strategist to deliver content strategies that align with client goals, audience needs, and brand strategy across Customer Experience projects.

You will author strategy frameworks, conduct audits, build taxonomy and metadata schemas, and collaborate with experience strategists and analysts to translate data into actionable content insights.

Qualifikationen

• Bachelor's degree in a related field with 3+ years in strategic content.
• Ability to drive content strategy with project teams and client leaders.
• Proven success delivering strategic content deliverables like audits, matrices, models, journey maps, taxonomies.
• Experience with content management systems and measurement platforms.
• Ability to turn data into insights to evolve content strategies for long-term success.
• Excellent communication skills; comfortable presenting to executive leadership and clients.
• Willingness to be a proactive leader in content strategy on projects.

Aufgaben

• Deliver content strategies that support client goals, audience needs and brand strategy.
• Author content strategy frameworks and deliverables for service and product design projects including audits, matrices, models, journey maps, site maps and migrations.
• Partner with researchers to understand audience needs, data insights, and competitive landscapes to inform content goals and KPIs.
• Create content governance plans and content supply chain workflows to operationalize content for products and services.
• Develop taxonomy, tagging, and metadata strategies for composable content distribution across channels and platforms.
• Be a thought leader for Merkle's content strategy capability and contribute to growing the practice.

Kenntnisse

Content strategy

Client collaboration

Content governance

Taxonomy & metadata

Content management systems

Data interpretation

Executive communication

Leadership

Ausbildung

Bachelor's degree

Tools

Content management systems

Measurement platforms

Jobbeschreibung

Key Responsibilities:

• Deliver content strategies that support client s goals, audience needs, and brand strategy, and collaborate with project teams to drive strategic alignment of content throughout the customer experience
• Author content strategy frameworks and deliverables for service and product design projects including, content audits, matrices, content models, content journey maps, site maps, and migration maps
• Partner with experience strategists and analysts to conduct in-depth research to understand audience needs, data insights, and competitive landscapes across industries to inform content goals and KPIs
• Create content governance plans and content supply chain workflows to help clients operationalize and manage content for products and services
• Develop taxonomy, tagging, and metadata strategies for composable content distribution across owned channels and technology platforms
• Be a thought leader for Merkle s content strategy capability, and contribute to growing the practice by creating repeatable frameworks for use across teams and clients

Summary of expectations

• Bachelor s degree in a related field and 3+ years of experience in a strategic content role, preferably within an agency environment
• Ability to drive content strategy while collaborating closely with project teams and client leaders
• Proven success creating strategic content deliverables including content trends and best-practices, audits, content matrices, content models, journey maps, and taxonomies
• Experienced with content management systems and measurement platforms
• Ability to turn data into insights to continuously evolve and refine content strategies/optimization for long-term success
• Excellent communications skills; must be comfortable presenting strong points of view to executive leadership, client partners, and team leaders
• Willingness to be a proactive leader in content strategy and on project teams

Location:

DGS India - Pune - Indiqube Orchid

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

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