Senior Content Strategist

Dentsu Amp; Mumbai; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

Dentsu AMP in Mumbai seeks a Senior Content Strategist with 7+ years of experience to shape the creative direction and content roadmap for brands across industries. The role requires understanding platform behavior, brand tone, audience triggers, and storytelling formats for Instagram, YouTube, and beyond.

You will collaborate with Creative Directors, Writers, and Video Teams to translate briefs into compelling content, analyze trends, and present strategic ideas to clients and internal teams.

Qualifications

• 7–10 years of experience in strategy, digital marketing, or agency-side creative planning.
• Experience with brand campaigns, digital content, or social media storytelling.
• In-depth understanding of data to inform strategy and content decisions.
• Ability to tailor content across platforms like Instagram, YouTube, LinkedIn, etc.
• Experience briefing creators, copywriters, and video teams.

Responsibilities

• Lead creative strategy for brand campaigns, digital series, and social-first content pieces.
• Build content calendars, channel strategies, and creative decks aligned with business objectives.
• Translate briefs into sharp, actionable content ideas across genres and formats.
• Collaborate with Creative Directors, Writers, and Video Teams to realize concepts.
• Analyze platform trends and content performance to optimize plans.
• Refine brand voice guidelines tailored for video content.
• Present strategies and campaign ideas to clients and internal teams.
• Contribute to pitches and proposals for new business opportunities.

Job description

Dentsu AMP is a content-focused creative agency and integrated production house, built to deliver high-impact, culture-led storytelling for brands in the digital and social ecosystem. Part of the dentsu India network, AMP brings together strategy, creativity, and on-ground execution under one roof enabling faster, sharper, and more relevant content solutions. With a strong pulse on pop culture, digital trends, and real-time content creation, the agency thrives at the intersection of creativity and production. Headquartered in Mumbai, Dentsu AMP operates as a high-energy, hands-on environment that values craft, cultural awareness, physical well-being, and disciplined work ethics, making it a space for ambitious creative talent to grow and do meaningful, visible work.

Role summary:

Job Title: Senior Content Strategist

Total experience: 7+ yrs

Role Overview

We’re looking for a Senior Content Strategist who can shape the creative direction and content roadmap for brands across multiple industries. This role is for someone who thinks like a strategist but writes like a creator, someone who understands platform behavior, brand tone, audience triggers, and storytelling formats across Instagram, YouTube, and more.

Roles and Responsibilities:

• Lead creative strategy for brand campaigns, digital series, and social-first content pieces
• Build content calendars, channel strategies, and creative decks that align with business objectives
• Translate briefs into sharp, actionable content ideas across genres and formats
• Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life
• Analyze platform trends, audience behavior, and content performance to optimize content plans
• Craft and refine brand voice guidelines tailored for video content
• Present strategies and campaign ideas to clients and internal teams
• Contribute to pitch decks and creative proposals for new business opportunities

Qualifications:

• Have 7–10 years of experience in strategy, digital marketing, or agency-side creative planning
• Have worked on brand campaigns, digital content, or social media storytelling
• Can balance creativity with analytics, using performance data to inform strategy
• Understand how to position content differently across Instagram, YouTube, LinkedIn, etc.
• Know how to brief creators, copywriters, and video teams effectively
• Are comfortable presenting and owning rooms, client-facing experience is a plus
• Stay updated with trends, meme culture, and emerging formats in digital content

Bonus Points:

• Background in video content, branded storytelling, or influencer-led campaigns
• Experience working with fashion, fintech, or lifestyle brands
• Strong copywriting or scripting abilities