B2B Content Marketing Head (IT Services/SaaS)

Pepper; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Pepper is seeking a B2B Content Marketing Lead with a strong background in content marketing agencies or publishers serving enterprise brands. You will support both India and USA sales teams, perform deep research, craft a robust content strategy, present to customers, and enable closure.

You will thrive in a role that blends strategy, storytelling, and cross-functional collaboration across industries such as Digital Transformation, Cyber Security, Cloud Computing, AI, and Blockchain.

Qualifications

• 8-12 years of experience in a content agency or related industry.
• Bachelor's degree in Marketing, Business, or a related field.
• Major experience in agencies or publishers.
• Consulting experience is an added advantage.
• Demonstrated success in a fast-paced startup environment is preferred.

Responsibilities

• Apply deep curiosity to understand the market, target audiences, and customer offerings to craft compelling content strategy.
• Conduct strong research on competitors and industries, and incorporate insights into the strategy deck.
• Understand customer business and industry to tailor content-led marketing strategy.
• Lead demand generation funnel strategy linked to content.
• Collaborate with sales teams in India and the US to capture briefs for customers.
• Develop storytelling concepts, campaigns, and marketing themes per brief.
• Consult brands in virtual or face-to-face meetings based on the content plan.
• Plan multi-channel content distribution across social, digital, media, and content ecosystems.

Skills

Strategic Thinking

Communication Skills

Analytical Abilities

Teamwork and Collaboration

Project Management

Customer Focus

Leadership

Education

Bachelor's degree in Marketing, Business, or related field

Major experience in agencies or publishers

Job description

We are looking for a B2B Content Marketing Lead who has a strong background from content marketing agency or publishers where your customer portfolio includes enterprise brands who provide services and products related to Digital Transformation, Cyber Security, Cloud Computing, Artificial Intelligence, Blockchain etc. across diverse industries such as Manufacturing, Supply Chain, Aerospace, Agriculture, Media & Communications, etc. The role will involve you individually working in the pre-sales function of the organisation in which you will enable the India and USA sales team to perfectly capture the customer brief, do a strong research and analysis as the brief demands, put together a robust content marketing strategy as per the customer brief, present to the customer and enable the sales team towards closure.

We’re looking for someone enthusiastic, comfortable with uncertainty, flexible, great with people, understands our technical vision, and isn’t afraid to roll up their sleeves and get their hands dirty.

Roles and Responsibilities:

• Apply deep curiosity to build an understanding of the market, target audiences and customer offerings in different industries to help create the most compelling content strategy.
• Strong research capabilities to understand your customer’s competition, extract and gather insights on different industries, and loop back this insight in your strategy deck to fine-tune the content-led marketing strategy.
• Ability to bring an outside-in perspective through a deep understanding of the customer’s business product/service and industry they are catering to
• In-depth knowledge and expertise in demand generation funnel strategy linked to content
• Work closely with the sales team to enable them capture briefs for customers in the Indian and US market
• Creative thinker with a passion for storytelling and curiosity about new technologies and trends
• Build stories, concepts, campaign ideas, and marketing themes for the brands as per the brief
• Consult the brands in virtual or face-to-face meetings through the content strategy developed by you
• Solid understanding of optimal multi-channel approach along the entire customer journey, including but not limited to social, digital, media, and content.

Requirements

• Experience in a content role from a relevant agency or B2B brands
• Have dealt with multiple levels of senior management on the customer side
• Knowledge of media planning, distribution, measurement, optimization, and syndication.
• Analytical mindset to identify opportunities, test potential solutions, and synthesize insights into recommendations for messaging, brand, and content strategy.
• Office hours will be 12 noon to 9 pm for the India and USA market

Professional Experience and Education Qualifications:

• 8-12 years of experience in a content agency or related industry
• Bachelor's degree in Marketing, Business, or a related field
• Major experience in agencies or publishers.
• Consulting experience is an added advantage
• Demonstrated success in a fast-paced, dynamic startup environment is preferred.

Skills Required to be Successful:

• Strategic Thinking: Ability to think strategically, driving ideas from concept to execution. Must excel at problem-solving and have a strong decision-making capability.
• Communication Skills: Excellent written and verbal communication skills, with an ability to create compelling narratives for internal and external audiences.
• Analytical Abilities: Strong analytical skills, with a proven ability to interpret data and qualitative research and turn them into actionable strategies.
• Teamwork and Collaboration: Experience working with cross-functional teams, and building strong relationships across the organization.
• Project Management: Strong organizational and project management skills, with a proven ability to manage multiple projects and tight deadlines.
• Customer Focus: Deep customer empathy and ability to identify and prioritize customer needs.
• Leadership: Demonstrated ability to lead, inspire, and influence team members and stakeholders at all levels of an organization.