Senior Content Strategist

Dentsu; Pune District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

dentsu, through Merkle India, is seeking a strategic Content Strategist to lead content initiatives for client programs in Pune. You will craft frameworks, audits, models and journey maps, partnering with teams to align content across product and service experiences.

Ideal candidates have 3+ years in agency-style content strategy, strong analytical insight, and excellent executive communication to present viewpoints and drive long-term optimization.

Qualifications

• Bachelor’s degree in a related field.
• 3+ years in a strategic content role, ideally in an agency.
• Experience delivering content strategies, audits, matrices, models, journey maps, and taxonomies.

Responsibilities

• Deliver content strategies aligning client goals, audience needs and brand strategy.
• Author content strategy frameworks and deliverables for design projects.
• Collaborate with teams to ensure strategic content alignment across experiences.
• Develop taxonomy, tagging and metadata for content distribution.
• Lead governance plans and content supply chain workflows.

Skills

Content strategy

Content governance

Taxonomies & metadata

CMS & analytics

Executive presentation

Education

Bachelor’s degree in a related field

Tools

Content management systems

Measurement platforms

Job description

Job Description: Key Responsibilities: Deliver content strategies that support client’s goals, audience needs, and brand strategy, and collaborate with project teams to drive strategic alignment of content throughout the customer experience Author content strategy frameworks and deliverables for service and product design projects including, content audits, matrices, content models, content journey maps, site maps, and migration maps Partner with experience strategists and analysts to conduct in-depth research to understand audience needs, data insights, and competitive landscapes across industries to inform content goals and KPIs Create content governance plans and content supply chain workflows to help clients operationalize and manage content for products and services Develop taxonomy, tagging, and metadata strategies for composable content distribution across owned channels and technology platforms Be a thought leader for Merkle’s content strategy capability, and contribute to growing the practice by creating repeatable frameworks for use across teams and clients

Summary of expectations

Bachelor’s degree in a related field and 3+ years of experience in a strategic content role, preferably within an agency environment Ability to drive content strategy while collaborating closely with project teams and client leaders Proven success creating strategic content deliverables including content trends and best-practices, audits, content matrices, content models, journey maps, and taxonomies Experienced with content management systems and measurement platforms Ability to turn data into insights to continuously evolve and refine content strategies/optimization for long-term success Excellent communications skills; must be comfortable presenting strong points of view to executive leadership, client partners, and team leaders Willingness to be a proactive leader in content strategy and on project teams

Location: DGS India - Pune - Indiqube Orchid

Brand: Merkle

Time Type: Full time

Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for our work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work