Content Writer

Keka Inc.; Maharashtra; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Keka Inc. is seeking a Content Strategist & Writer to own the content journey end-to-end—from research and ideation to strategy, writing, publishing and performance analysis. You will craft audience-led content across platforms, align with brand and business goals, and drive engagement.

Ideal candidate blends strong writing with research, storytelling, SEO awareness and the ability to adapt tone for diverse audiences. Join a collaborative team shaping our content strategy and outcomes.

Qualifications

• 3–4 years of experience in Content Strategy, Writing, Copywriting or Content Marketing.
• Excellent written and verbal communication with strong command of English.
• Strong research, storytelling, ideation and creative thinking skills.
• Experience managing content across social media and digital platforms.
• Understanding of SEO, content marketing, audience behaviour and digital trends.
• Ability to write across multiple formats and adapt tone for different audiences.
• Strong planning, execution and stakeholder-management skills.
• Comfortable using AI tools for research and content creation while maintaining originality.

Responsibilities

• Research industry, audience, competitors and trending topics to identify content opportunities and insights.
• Develop and execute content strategies, themes, formats and content calendars aligned with brand and business objectives.
• Write engaging, original and platform-specific content across social media, websites, blogs, articles, emailers, campaigns, video scripts and marketing collateral.
• Develop creative concepts, hooks, narratives and messaging for social media and digital campaigns.
• Manage the content lifecycle from ideation and creation to publishing and distribution across relevant platforms.
• Collaborate with Design, Video, Marketing and Business teams to bring content ideas to life.
• Ensure consistency in brand voice, tone, messaging and quality across all content.
• Optimise content for SEO, discoverability, engagement and conversions where relevant.
• Track content performance and use insights to improve content strategy, formats and engagement.
• Stay updated with cultural trends, social media trends, platform changes and emerging content formats.
• Edit, proofread and quality-check content before publishing.

Skills

Content strategy

Content writing

Copywriting

Content marketing

SEO knowledge

Social media management

Research

Storytelling

AI tools

Tools

AI tools

Job description

About the Role

We are looking for a Content Strategist & Writer who can own the content journey end-to-end — from research and ideation to strategy, writing, publishing and performance analysis. The ideal candidate should combine strong writing skills with an understanding of audiences, platforms, trends and business objectives.

Key Responsibilities

• Research industry, audience, competitors and trending topics to identify content opportunities and insights.
• Develop and execute content strategies, themes, formats and content calendars aligned with brand and business objectives.
• Write engaging, original and platform-specific content across social media, websites, blogs, articles, emailers, campaigns, video scripts and marketing collateral.
• Develop creative concepts, hooks, narratives and messaging for social media and digital campaigns.
• Manage the content lifecycle from ideation and creation to publishing and distribution across relevant platforms.
• Collaborate with Design, Video, Marketing and Business teams to bring content ideas to life.
• Ensure consistency in brand voice, tone, messaging and quality across all content.
• Optimise content for SEO, discoverability, engagement and conversions, wherever relevant.
• Track content performance and use insights to improve content strategy, formats and engagement.
• Stay updated with cultural trends, social media trends, platform changes, industry developments and emerging content formats.
• Edit, proofread and quality-check content before publishing.

Key Skills & Experience

• 3–4 years of experience in Content Strategy, Content Writing, Copywriting or Content Marketing.
• Excellent written and verbal communication with strong command of English.
• Strong research, storytelling, ideation and creative thinking skills.
• Experience managing content across social media and digital platforms.
• Understanding of SEO, content marketing, audience behaviour and digital trends.
• Ability to write across multiple formats and adapt tone for different audiences and platforms.
• Strong planning, execution and stakeholder-management skills.
• Comfortable using AI tools for research, ideation, content creation and optimisation while maintaining originality and quality.
• Experience in Real Estate, PropTech, BFSI, E-commerce or other consumer-facing businesses will be an advantage.

Ideal Candidate

A curious, creative and research-driven content professional who can think strategically, write exceptionally well, understand what works for different audiences and platforms, and take end-to-end ownership of content from an idea to its final publication and performance.