Marketing Content Strategist and Copywriter

Jobgether; India; Remote; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Fully remote (India)

Full-time position

Brand messaging ownership

Creative storytelling

Job summary

Partner Company in India seeks a Marketing Content Strategist and Copywriter who will shape the brand voice and develop compelling content across websites, emails, social media, case studies, and product messaging.

You will lead content creation across the customer journey, collaborating with marketing, design, product, sales, recruitment, and leadership teams to ensure consistent, impactful communication and measurable business growth.

Qualifications

• At least 3 years of professional experience in content marketing or copywriting.
• Experience writing for B2B audiences and multi‑channel campaigns.
• Strong writing, editing, and storytelling abilities.
• Understanding brand messaging, value propositions, and content strategy.
• Ability to translate complex ideas into clear content and actions.
• Proficiency with MS 365, Grammarly, Canva; familiarity with AI tools.

Responsibilities

• Define and maintain a consistent brand voice across channels.
• Write, edit, optimize website copy, landing pages, emails, and more.
• Develop product messaging and value propositions.
• Create multi‑channel content including campaigns and social posts.
• Develop case studies, sales collateral, and presentations.
• Write scripts for videos and training materials.
• Review content for accuracy and alignment with brand guidelines.
• Maintain a centralized copy library and messaging framework.
• Collaborate with marketing, design, product, sales, recruitment, and leadership.
• Research audiences, trends, and competitive position to inform strategy.
• Leverage AI tools while preserving originality and strategic judgment.
• Refine content quality and production workflows over time.

Skills

Content strategy

Copywriting

B2B marketing

Multi-channel campaigns

Brand messaging

Editing & proofreading

Research & insights

Storytelling

Collaboration

Strategic thinking

Tools

Microsoft 365

Grammarly

Canva

AI writing tools

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Content Strategist and Copywriter based in India.

As a Marketing Content Strategist and Copywriter, you will shape the brand's voice and develop compelling content that connects with audiences across multiple channels. You will transform complex ideas into clear, persuasive messaging that strengthens brand identity, supports customer engagement, and drives business growth. From website copy and landing pages to email campaigns, social media, case studies, and product messaging, you will lead content creation across the customer journey. You will collaborate with marketing, design, product, sales, recruitment, and leadership teams to ensure consistent and impactful communication. By combining strategic storytelling with customer psychology and B2B marketing expertise, you will help turn business objectives into effective content strategies. You will also leverage AI-powered tools to streamline research, writing, and editing while maintaining creativity, originality, and high editorial standards.

Accountabilities

• Define, develop, and maintain a consistent brand voice and messaging framework across all communication channels and customer touchpoints.
• Write, edit, and optimize website copy, landing pages, product descriptions, and other digital content to improve clarity, engagement, and conversion.
• Develop compelling product messaging, positioning statements, and value propositions that communicate key differentiators and business benefits.
• Create and manage multi-channel marketing content, including email campaigns, LinkedIn posts, social media content, and product launch announcements.
• Develop case studies, customer success stories, sales collateral, presentations, and pitch decks that support lead generation and business development.
• Write scripts for promotional videos, training videos, onboarding materials, and educational content that communicate information effectively.
• Review, edit, and improve content produced by other departments to ensure accuracy, consistency, readability, and alignment with brand standards.
• Build and maintain a centralized messaging and copy library, including reusable content assets, brand guidelines, and approved messaging frameworks.
• Collaborate with designers, marketers, product teams, recruiters, leadership, and video editors to align written content with visual communication and broader marketing objectives.
• Conduct research into target audiences, customer needs, industry trends, and competitive positioning to inform content strategy and strengthen messaging.
• Apply content strategy principles, information architecture, and marketing psychology to simplify complex concepts and guide audiences toward meaningful action.
• Use AI-powered tools to support research, brainstorming, drafting, editing, and content production while applying independent judgment, strategic thinking, and creative expertise.
• Continuously refine content quality, messaging consistency, and production workflows to support evolving business priorities and future client-facing marketing initiatives.

Requirements

• At least 3 years of professional experience in content marketing, copywriting, brand strategy, or a related field.
• Demonstrated experience writing for B2B audiences, with the ability to create clear, persuasive, and audience-focused marketing communications.
• Experience developing multi-channel marketing campaigns and producing content for websites, landing pages, email marketing, social media, product marketing, and sales enablement.
• Exceptional writing, editing, proofreading, and storytelling skills, with a strong command of language, tone, structure, and audience engagement.
• Solid understanding of brand messaging, positioning, value propositions, content strategy, marketing psychology, and customer behavior.
• Ability to simplify complex ideas, products, and processes into accessible, compelling content that communicates value and encourages action.
• Strong research and analytical skills, including the ability to understand target audiences, identify relevant insights, and translate findings into effective messaging.
• Experience creating presentations, pitch decks, case studies, customer success stories, sales collateral, and other business-focused content.
• Strong understanding of information architecture and the ability to organize content logically across digital platforms and communication channels.
• Proficiency with Microsoft 365, Grammarly, Canva, and other relevant content creation and editing tools.
• Familiarity with AI-powered productivity and writing tools such as ChatGPT, Claude, Perplexity, Grammarly AI, NotebookLM, and Canva AI. Candidates should use AI to improve efficiency and content quality without compromising originality, creativity, or strategic judgment.
• Excellent attention to detail, organizational skills, and the ability to manage multiple content projects and deadlines in a fast-paced environment.
• Strong communication and collaboration skills, with the ability to work effectively across marketing, design, product, sales, recruitment, and leadership teams.
• Experience in SaaS, technology, software, recruitment, or other related industries is preferred.
• A portfolio featuring 3–5 relevant work samples demonstrating writing quality, messaging expertise, and strategic thinking. Suitable examples include website copy, landing pages, product messaging, email campaigns, social media content, case studies, sales collateral, presentations, brand messaging guidelines, and long‑form articles. Candidates working under non-disclosure agreements may submit personal projects or anonymized samples.

Candidates are encouraged to apply even if they do not meet every requirement. Relevant experience, a willingness to learn, strong communication skills, and a genuine passion for strategic content creation are valued alongside formal qualifications.

Benefits

• Work arrangement: Fully remote position based in India, offering the flexibility to work from any location within the country.
• Employment type: Full-time opportunity within a growing marketing department.
• Strategic ownership: The opportunity to shape brand messaging, establish a consistent voice, and influence content strategy across multiple channels.
• Creative impact: The chance to transform complex business ideas into engaging stories that support brand awareness, customer engagement, and business growth.
• Cross‑functional collaboration: Opportunities to work closely with marketing, design, product, sales, recruitment, and leadership teams.
• AI‑powered innovation: Exposure to an AI‑first marketing environment that encourages the use of modern tools to enhance productivity, research, and creative output.
• Professional development: Opportunities to strengthen expertise in B2B copywriting, product marketing, brand strategy, storytelling, and multi‑channel content development.
• Broad content experience: The opportunity to contribute to a diverse portfolio of marketing, product, sales, training, and future client‑facing projects.