Content Writer Strategist

Netclues; Ahmedabad District; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Netclues is seeking a Content Strategist to lead planning, development and optimization of content across digital channels. You will craft data-driven strategies to boost brand visibility, engage audiences, and drive organic growth.

The role requires strategic thinking, storytelling, SEO proficiency, and collaboration with marketing, design and product teams to deliver impactful content and measurable ROI.

Qualifications

• Bachelor's degree in a relevant field or equivalent experience.
• 4+ years in content strategy, digital marketing, or editorial roles.
• Proven multi-channel content campaigns and initiatives.
• Strong SEO principles, keyword research, and analytics.
• Familiar with AI-powered content creation tools.
• Exceptional writing, editing, and storytelling skills.
• Ability to translate complex concepts into clear content.
• Strong project management and organizational skills.
• Excellent communication and stakeholder management.
• Collaborative mindset across teams.

Responsibilities

• Develop and execute a comprehensive content strategy across channels.
• Oversee editorial calendars and production workflows end-to-end.
• Collaborate with marketing, design, product, and other teams.
• Ensure content aligns with brand voice and goals; narrate value.
• Optimize content for SEO, readability, and conversions.
• Monitor performance and propose data-driven improvements.

Skills

Content Strategy

Digital Marketing

SEO

AI Tools

Storytelling

Project Management

Cross-Functional Collaboration

Editing

Communication

Analytics

Education

Bachelor's degree

Tools

SEMrush

Ahrefs

Google Analytics

Job description

Position Title

Content Strategist

Job Summary

We are seeking an experienced and creative Content Strategist to lead the planning, development, and optimization of content across digital channels. The ideal candidate will be responsible for creating data-driven content strategies that enhance brand visibility, engage target audiences, drive organic growth, and support business objectives. This role requires a strong blend of strategic thinking, storytelling, SEO knowledge, and cross-functional collaboration.

Key Responsibilities

• Content Strategy Planning
• Develop and execute a comprehensive content strategy across digital channels, including website, blog, email marketing, and social media platforms.
• Conduct audience research, market analysis, and competitor benchmarking to identify content opportunities and gaps.
• Establish content frameworks aligned with brand goals, customer journeys, and marketing objectives.
• Create and manage editorial calendars to ensure consistent and timely content delivery.

Content Development Management

• Collaborate with marketing, design, product, and other stakeholders to develop cohesive and impactful messaging.
• Oversee content production workflows from ideation to publishing.
• Ensure all content aligns with the brands voice, tone, messaging standards, and values.
• Develop engaging narratives that simplify complex concepts and resonate with target audiences.

Content Performance Optimization

• Optimize content for search engines, readability, user engagement, and conversions.
• Conduct keyword research and implement SEO best practices using tools such as SEMrush, Ahrefs, and Google Analytics.
• Monitor content performance metrics and provide actionable recommendations for improvement.
• Leverage data-driven insights to refine content strategies and maximize ROI.

Collaboration Innovation

• Work closely with cross-functional teams to support product launches, campaigns, and business initiatives.
• Identify emerging content trends, AI tools, and industry best practices to improve content effectiveness and efficiency.
• Drive continuous improvement through testing, analysis, and strategic recommendations.

Required Qualifications

• Bachelors degree.
• 4 years of experience in content strategy, digital marketing, content marketing, or editorial roles.
• Proven experience managing multi-channel content campaigns and content marketing initiatives.
• Strong understanding of SEO principles, keyword research, content optimization, and analytics.
• Familiarity with AI-powered content creation and productivity tools.
• Exceptional writing, editing, proofreading, and storytelling skills.
• Ability to translate complex information into clear, engaging, and audience-focused content.
• Strong project management and organizational skills.
• Excellent communication and stakeholder management abilities.
• Collaborative mindset with the ability to work effectively across teams.

Preferred Qualifications

• Experience in digital marketing environments.
• Knowledge of content performance measurement and attribution models.
• Experience working with marketing automation platforms and CRM systems.
• Familiarity with content governance and brand management practices.

Key Competencies

• Strategic Thinking
• Content Planning Execution
• SEO Analytics
• Storytelling Communication
• Creative Problem Solving
• Data-Driven Decision Making
• Cross-Functional Collaboration
• Project Management
• Attention to Detail

Success Metrics

• Growth in organic traffic and keyword rankings.
• Increased content engagement and audience retention.
• Improved lead generation and conversion rates from content initiatives.
• Consistency in brand messaging across channels.
• Efficient content production and campaign execution.

Competency Required Level Content Strategy Planning 3 SEO Analytics 3 Storytelling Communication 4 Writing, Editing Proofreading 4 Data-Driven Decision Making 3 Cross-Functional Collaboration 3 Project Management 3 AI Content Tools 2

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.