Sponsorship Sales Manager

Next Business Media; Dadri; On-site; INR 1,200,000 - 2,500,000; Full time

Job summary

Next Business Media is seeking a Sponsorship Sales Manager to own the end-to-end sponsorship sales cycle for conferences, exhibitions, awards, and digital platforms. You will prospect, customize proposals, and close deals with senior decision-makers while managing renewals and ongoing partnerships.

Key responsibilities include building a robust sponsor pipeline, delivering tailored sponsorship decks, and negotiating terms.

Qualifications

• 3–6+ years of B2B/sponsorship sales or event partnerships experience.
• Proven track record of meeting or exceeding revenue targets.
• Experience selling to corporates and technology sectors is preferred.
• Excellent written/verbal communication and negotiation skills.

Responsibilities

• Develop and execute sponsorship sales strategies for conferences, exhibitions, awards, and digital platforms.
• Identify, prospect, and qualify potential sponsors, exhibitors, partners, and advertisers across target industries.
• Build and maintain a strong pipeline through LinkedIn, email, calls, referrals, industry databases, and networking.
• Prepare customized sponsorship proposals, decks, rate cards, and partnership packages.
• Conduct consultative sales conversations with C-level executives and marketing leaders.
• Negotiate sponsorship agreements, pricing, deliverables, and payment terms.
• Achieve monthly, quarterly, and event-wise revenue targets.
• Coordinate with event, marketing, content, and operations teams to fulfill sponsorship deliverables.
• Maintain accurate CRM records, forecasts, activity reports, and dashboards.
• Attend events and client meetings to generate leads and strengthen relationships.
• Research market trends and sponsor expectations to improve offerings.
• Manage renewals and long-term relationships with repeat sponsors.

Skills

B2B sales

Sponsorship sales

Exhibition sales

Negotiation

CRM tools

LinkedIn outreach

Education

Bachelor’s degree in Business

Tools

CRM software

LinkedIn Navigator

Excel/Sheets

Job description

The Sponsorship Sales Manager will own the end-to-end sponsorship sales cycle from prospect identification and outreach to proposal creation, negotiation, closing, and post-event relationship management. The ideal candidate has strong B2B sales experience, a consultative approach, and the ability to sell high-value event partnerships to senior decision-makers.

Key Responsibilities

• Develop and execute sponsorship sales strategies for conferences, exhibitions, awards, and digital platforms.
• Identify, prospect, and qualify potential sponsors, exhibitors, partners, and advertisers across target industries.
• Build and maintain a strong pipeline through LinkedIn, email, calls, referrals, industry databases, and networking.
• Prepare customized sponsorship proposals, decks, rate cards, and partnership packages.
• Conduct consultative sales conversations with C-level executives, marketing heads, brand teams, and business-development leaders.
• Negotiate sponsorship agreements, pricing, deliverables, and payment terms.
• Achieve monthly, quarterly, and event-wise revenue targets.
• Coordinate with event, marketing, content, and operations teams to ensure sponsorship deliverables are fulfilled.
• Maintain accurate CRM records, forecasts, activity reports, and sales dashboards.
• Attend events, industry conferences, and client meetings to generate leads and strengthen relationships.
• Research market trends, competitor events, and sponsor expectations to improve offerings.
• Manage renewals and long-term relationships with repeat sponsors and partners.

Requirements

• 3–6+ years of B2B sales, sponsorship sales, exhibition sales, media sales, or event partnerships experience.
• Proven track record of meeting or exceeding revenue targets.
• Strong experience selling to corporates, technology companies, BFSI, pharma, agriculture, consulting, or ESG-focused organizations is preferred.
• Excellent written and verbal communication, presentation, and negotiation skills.
• Ability to understand client marketing objectives and translate them into relevant sponsorship solutions.
• Proficiency with CRM tools, Excel/Google Sheets, LinkedIn Sales Navigator, and email outreach tools.
• Strong follow-up discipline, pipeline management, and closing ability.
• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• Willingness to travel for client meetings, industry events, and on-site event support.

Preferred Skills

• Experience in conference, exhibition, awards, publishing, or business-media sales.
• Existing network of brand, marketing, and business-development decision-makers.
• Familiarity with sponsorship assets such as keynote slots, panel discussions, branding, lounges, lanyards, delegate passes, roundtables, and digital campaigns.
• Ability to work independently in a fast-paced, target-oriented environment.