Business Development Executive

Next Business Media; Dadri; Sur place; INR 1 000 000 - 1 800 000; Plein temps

Résumé du poste

Next Business Media is seeking a results-driven Sponsorship Sales professional to identify and secure sponsors, exhibitors, and partners for conferences. You will tailor participation packages, craft compelling proposals, and manage the end-to-end sales cycle from outreach to onboarding.

You will collaborate with marketing, content, and operations teams to ensure sponsor deliverables and branding align with event goals.

Qualifications

• Bachelors in Business, Marketing, Events, Media, Hospitality, or related field.
• Experience in B2B sponsorship, exhibitions, or event sales is preferred.
• Strong cold-calling, email outreach, and LinkedIn prospecting abilities.
• Excellent written and spoken English for senior stakeholder communication.
• Target-driven with ability to manage a high-volume pipeline.
• Proficient in Excel, PowerPoint, Google Workspace, and CRM tools.

Responsabilités

• Identify, research, and prospect sponsors, exhibitors, delegates, and partners via calls, email, LinkedIn, referrals, and databases.
• Sell sponsorships, exhibition space, passes, branding, and other event opportunities.
• Understand client objectives and recommend suitable participation packages.
• Prepare proposals, rate cards, quotations, and customized plans.
• Conduct outbound calls, virtual meetings, and client presentations; follow up to move leads.
• Negotiate terms, close deals, issue invoices, and coordinate onboarding with finance.
• Maintain lead records, forecasts, and client communications in CRM or sales tracker.
• Meet monthly, quarterly, and event-specific revenue targets; drive renewals and referrals.
• Build long-term client relationships for repeat participation.
• Coordinate with marketing and production teams to fulfill sponsor deliverables.
• Support on-site event execution and post-event discussions; monitor trends for new sales angles.
• Monitor competitor events and market opportunities for new prospect segments.

Connaissances

Cold-calling

Email outreach

LinkedIn prospecting

Presentation

Negotiation

Follow-up discipline

Pipeline management

Client relationship

Formation

Bachelor's degree in Business, Marketing, Events, Media, Hospitality, or related field

Outils

MS Excel

PowerPoint

Google Workspace

CRM tools

Description du poste

Key Responsibilities

• Identify, research, and prospect potential sponsors, exhibitors, delegates, and partners through calls, email, LinkedIn, referrals, and industry databases.


• Sell conference sponsorships, exhibition space, delegate passes, branding, and other commercial event opportunities.


• Understand each clients marketing, branding, lead-generation, and business-development objectives; recommend suitable event participation packages.


• Prepare professional sales proposals, sponsorship decks, rate cards, quotations, and customized participation plans.


• Conduct outbound sales calls, virtual meetings, client presentations, and follow-ups to move leads through the sales pipeline.


• Negotiate commercial terms, close deals, issue invoices, and coordinate with finance and event-operations teams for onboarding.


• Maintain accurate lead records, sales forecasts, call reports, and client communication in the CRM or sales tracker.


• Achieve individual monthly, quarterly, and event-wise revenue and exhibitor/sponsor acquisition targets.


• Build long-term relationships with existing clients to secure repeat participation, renewals, and referrals.


• Coordinate with marketing, content, and event-production teams to ensure sponsor deliverables, branding, and client requirements are fulfilled.


• Support on-site event execution, client servicing, exhibitor coordination, and post-event feedback or renewal discussions.


• Monitor competitor events, industry trends, and market opportunities to identify new prospect segments and sales angles.

Requirements

• Bachelors degree in Business, Marketing, Events, Media, Hospitality, or a related field.


• 14 years of experience in B2B sales, preferably in conferences, exhibitions, sponsorship, media, advertising, hospitality, or event sales.


• Strong cold-calling, email outreach, LinkedIn prospecting, presentation, and negotiation skills.


• Excellent written and spoken English; ability to communicate confidently with senior corporate stakeholders.


• Target-driven mindset with strong follow-up discipline and ability to manage a high-volume pipeline.


• Proficiency in MS Excel, PowerPoint, Google Workspace, and CRM tools.


• Ability to research industries such as AI, fintech, healthcare, agriculture, ESG, manufacturing, and technology.


• Willingness to work in a fast-paced event environment and support event days when required.

Preferred Skills

• Prior experience selling sponsorships, exhibition booths, delegate registrations, or awards participation.


• Familiarity with international event markets and cross-border client communication.


• Knowledge of proposal design, sales forecasting, and account management.


• Strong professional network in corporate marketing, communications, business development, or industry associations.

Key Performance Indicators

• Revenue generated from sponsorships, exhibitions, delegates, and partnerships.


• Number of qualified leads, meetings scheduled, proposals sent, and deals closed.


• Conversion rate from lead to confirmed participation.


• Client retention, repeat bookings, and referral generation.


• Accuracy and timeliness of CRM updates, forecasts, and sales reports.