Social Media Strategist

NANAKI; Mumbai; On-site; INR 400,000 - 600,000; Full time

Job summary

NANAKI is a Mumbai-based D2C fashion brand seeking a Social Media Strategist for an on-site role in Andheri West, Mumbai. You will develop content strategies, manage calendars, create engaging content, and optimize graphic content for social platforms and marketing initiatives.

The ideal candidate has 1–2 years of experience in managing social media accounts, strong writing skills, and proficiency in graphic design tools.

Qualifications

• Experience creating content for Facebook, Instagram, Google platforms.
• Strong writing and editing skills with clear messaging.
• Proficient in Canva or Photoshop for graphic content.

Responsibilities

• Develop, curate engaging content across graphics, photos, reels, stories, and blogs.
• Create content calendars aligned with goals and campaigns.
• Produce multimedia content with the design team; assist with scripts.
• Ensure content aligns with brand voice and values.
• Manage social platforms (Facebook, Instagram, Google) and engage with followers.
• Track performance metrics and adjust strategies.
• Outreach to influencers and creators.

Skills

Social media management

Content creation

Graphic design

Copywriting

Tools

Canva

Photoshop

Job description

NANA-KI is a D2C fashion brand based out of Mumbai founded by Vidhi and Rita Pandya (www.nanaki.co.in). The brand curates and sells Handblock printed shirts and shirt kurties for women. The company has a strong and loyal customer base and is looking for a social media strategist to develop content which resonates with their target audience.

Job Overview

This is a full-time on-site role for a Social Media Strategy located in Andheri West Mumbai. The Person will be responsible for developing content strategies, managing content calendars, creating engaging content, and optimizing graphic content for social media platforms, website and other marketing related activities.

Key Responsibilities

• Develop, create, and curate engaging content (graphics, photos, reels, stories, blog posts, etc.) that resonates with our target audience.
• Create a content calendar aligned with our organizational goals, awareness campaigns, and upcoming events.
• Produce high-quality multimedia content, including social media graphics, video content, and written posts in coodination with the design team. Assist with the scripts.
• Ensure all content is consistent with our brand voice, mission, and values.

Social Media Management:

• Manage and oversee all social media platforms (Facebook, Instagram, Google, etc.).
• Monitor, respond to, and engage with followers, supporters, and partners across all social media platforms.
• Stay updated on trends, hashtags, and content formats that can enhance engagement and visibility.
• Analyze and report on social media performance metrics (reach, engagement, growth, etc.) and adjust strategies as needed.
• Schedule and post content regularly, ensuring consistency and timeliness across all platforms.
• Influencer and Creator outreach and partnership building.

Qualifications:

• Experience (1-2 years atleast) in managing social media accounts and creating content for various platforms (Facebook, Instagram, Google, etc.)
• Strong writing, editing, and communication skills, with the ability to craft compelling messages.
• Proficient in graphic design (e.g., Canva, Photoshop, or similar tools)