Social Media Executive

Women Plus; Delhi; On-site; INR 279,000 - 502,000; Full time

Job summary

Women Plus is looking for a culturally aware, fashion-focused and highly organised Social Media Executive to build our brand presence and community across social platforms.

The role combines content planning, storytelling, publishing, community management and performance analysis. You should understand how to turn a new garment, craft detail, collection or campaign into content people actually want to stop, watch, save, share and shop.

Qualifications

• 1–3 years of experience in social media, fashion content, lifestyle or e-commerce marketing.
• Strong understanding of Instagram and short-form content.
• Basic video editing capability is an advantage.
• Strong planning and coordination skills.

Responsibilities

• Content Planning: Build monthly and weekly social media calendars; plan posts, Stories, Reels and campaigns.
• Publishing & Execution: Schedule and publish content across Instagram, Facebook, Pinterest and other channels; write captions and CTAs; maintain brand voice.
• Reels & Short-Form Content: Research trends; develop Reel concepts and hooks; coordinate short-form video production.
• Community Management: Monitor comments, DMs, mentions; respond or coordinate with support; encourage conversations and user-generated content.
• Analytics: Track reach, engagement, saves, shares, watch time, follower growth and social traffic; turn insights into improvements.

Tools

Canva

Job description

Department: Brand Marketing
Experience: 1–3 Years
Employment Type: Full-Time
Location: Karawal Nagar, North East Delhi 110094 India
Industry Preference: Fashion / Apparel / E-Commerce

About the Role

Women Plus is looking for a culturally aware, fashion-focused and highly organised Social Media Executive to build our brand presence and community across social platforms.

The role combines content planning, storytelling, publishing, community management and performance analysis .

You should understand how to turn a new garment, craft detail, collection or campaign into content people actually want to stop, watch, save, share and shop.

Key Responsibilities

Content Planning

• Build monthly and weekly social media calendars.
• Plan posts, Stories, Reels and campaign content.
• Develop content around new arrivals, collections, craftsmanship, styling, occasions and brand stories.
• Identify topical and culturally relevant opportunities.

Publishing & Execution

• Schedule and publish content across Instagram, Facebook, Pinterest and other relevant channels.
• Write captions, hooks, CTAs and social copy.
• Maintain consistent brand voice.
• Coordinate assets with designers, photographers and video editors.
• Maintain publishing calendars and campaign timelines.

Reels & Short-Form Content

• Research trends and relevant formats.
• Develop Reel concepts, scripts and hooks.
• Coordinate short-form video production.
• Identify opportunities to repurpose high-performing content.

Community Management

• Monitor comments, DMs, mentions and tags.
• Respond or coordinate responses with customer support.
• Encourage conversations and user-generated content.
• Identify customer feedback and recurring themes.

Analytics

• Monitor Reach, Engagement, Saves, Shares, Watch Time, Follower Growth and social traffic.
• Analyze high- and low-performing content.
• Turn insights into improvements for future content calendars.

Skills We're Looking For

• Strong understanding of Instagram and short-form content.
• Fashion/lifestyle content sensibility.
• Strong understanding of social trends.
• Basic understanding of Canva/design tools is desirable.
• Basic video editing capability is an advantage.
• Strong planning and coordination skills.

Key Performance Indicators

Engagement Rate | Organic Reach | Saves & Shares | Reel Watch Time | Follower Quality/Growth | Social Traffic | Content Consistency | Community Response TAT

Preferred Candidate

1–3 years of experience in social media, fashion content, lifestyle or e-commerce marketing .

Candidates should share social media pages/content they have previously managed.