Digital & Social Media Strategist

Gatitaa Technology; Pune District; On-site; INR 600,000 - 800,000; Full time

Job summary

Gatitaa Technology in Pune (WFO) is seeking a Social Media Strategist to lead and manage social media strategy, content planning, audience engagement, and digital brand growth across multiple platforms. Immediate joining is preferred.

We require 1–2 years of experience and a graduate degree. You will collaborate with writers, designers, and editors to deliver compelling content, monitor KPIs, and drive brand awareness while maintaining a structured content calendar.

Qualifications

• 1–2 years of experience as social media strategist or manager
• Experience with brand awareness campaigns
• Excellent written and verbal communication

Responsibilities

• Develop and implement data-driven social media strategies aligned with goals and brand.
• Plan, create, and manage engaging, platform-specific content across channels.
• Maintain a structured social media content calendar for timely publishing.
• Collaborate with writers, designers, video editors, and creative teams to deliver brand-focused content.
• Manage day-to-day social media communication including queries and feedback.
• Build relationships with clients, influencers, and online communities to boost visibility.
• Track and analyze social media KPIs and report findings.
• Prepare weekly/monthly performance reports with insights and recommendations.
• Conduct audience, competitor, and market analyses to spot growth opportunities.
• Guide internal teams on social media best practices and brand guidelines.

Skills

Data-driven strategies

Content planning

Audience engagement

KPI analysis

Brand growth

Education

Any Graduate

Job description

Job Title: Social Media Strategist
Experience: : 1 to 2 Years
Location: Pune (WFO)
Employment Type: Full-time

Job Description

Gatitaa is looking for a talented, creative, and results-driven Social Media Strategist to join our growing digital marketing team.

We are seeking a candidate from Pimpri-Chinchwad (PCMC) who can join immediately and lead and manage social media strategy, content planning, audience engagement, and digital brand growth across multiple platforms.

Roles & Responsibilities

• Develop and implement data-driven social media strategies aligned with business goals, marketing objectives, and brand positioning.
• Plan, create, and manage engaging, original, and platform-specific content across social media channels.
• Manage and maintain a structured social media content calendar to ensure consistent and timely content publishing.
• Work closely with content writers, graphic designers, video editors, and creative teams to deliver high-quality, brand-focused content.
• Manage day-to-day social media communication, including customer queries, comments, messages, reviews, and feedback.
• Build meaningful relationships with clients, influencers, industry professionals, and online communities to strengthen brand visibility and engagement.
• Track and analyze key social media KPIs, including reach, impressions, engagement, website traffic, leads, conversions, and ROI.
• Prepare and present weekly and monthly social media performance reports with actionable insights and recommendations.
• Conduct audience, competitor, and market analysis to identify new opportunities for growth, engagement, and brand awareness.
• Guide and train internal teams on social media best practices, content standards, brand guidelines, and digital communication.
• Stay updated with social media trends, algorithm changes, platform updates, emerging tools, and digital marketing practices.
• Continuously optimize social media campaigns and strategies based on performance data, audience behavior, market trends, and business requirements.

Preferred candidate profile

• 1. Proven work experience as a Social media strategist or Social media manager
• 2. Hands on experience using social media for brand awareness
• 3. Ability to identify target audience preferences and produce content to meet these preferences
• 4. Excellent written and verbal communication and multitasking skills.

Qualifications & Skills: Any Graduate