Social Media Strategist

Nishani Studio; Jaipur; On-site; INR 420,000 - 720,000; Full time

Job summary

NISHANI is seeking a Social Media Strategist based in Jaipur to own the brand’s social presence, blending creative thinking with strategy and performance analysis. You’ll drive content calendars, reels briefs and collaborations with creators to build a distinctive online identity.

With 2–4 years’ experience in social media or content strategy, you’ll leverage Instagram and analytics to grow reach, engagement and a female luxury audience across premium campaigns.

Qualifications

• 2–4 years of experience in social media or content strategy.
• Experience with D2C, fashion, jewellery or lifestyle brands preferred.
• Strong understanding of Instagram, short-form content and social analytics.
• Excellent creative judgement, copywriting and storytelling skills.
• Awareness of trends and internet culture.
• Ability to combine strategic thinking with hands-on execution.
• Proactive, organised and ownership mindset.
• Experience with premium/luxury fashion brands is a plus.

Responsibilities

• Own and implement NISHANI’s social media strategy and content calendar.
• Develop content pillars and campaigns aligned with brand goals.
• Create concepts and briefs for Reels, carousels, Stories and static content.
• Stay on top of social trends, creators and emerging formats.
• Collaborate with the creative team and external creators.
• Analyse social media performance and track reach, engagement and follower growth.
• Test, optimise and improve the content strategy.
• Develop UGC, influencer and community initiatives.

Skills

Social media strategy

Creative thinking

Performance analysis

Copywriting

Storytelling

Instagram

Trends awareness

Ownership

Job description

What you’ll be doing

We’re looking for a Social Media Strategist to take ownership of NISHANI’s social media, based in Jaipur.

This is a high-ownership role for someone who can combine creative thinking, social media strategy and performance analysis to build a distinctive digital presence for NISHANI.

Strategy & Content

• Develop and own NISHANI’s social media strategy and content calendar
• Build on the content pillars, campaigns and recurring formats aligned with brand goals
• Develop concepts, hooks and briefs for Reels, carousels, Stories and static content
• Stay on top of social trends, creators and emerging formats
• Work with the creative team and external creators to bring content to life

Performance & Growth

• Analyse social media performance and identify what is driving reach, engagement and growth
• Track key metrics including reach, watch time, saves, shares, engagement and follower growth
• Use insights to test, optimise and improve the content strategy
• Develop UGC, influencer and community-building initiatives

What we’re looking for

• 2–4 years of experience in social media or content strategy, preferably with a D2C, fashion, jewellery or lifestyle brand
• Strong understanding of Instagram, short-form content and social analytics
• Excellent creative judgement, copywriting and storytelling skills
• Strong awareness of trends and internet culture
• Ability to combine strategic thinking with hands-on execution
• Proactive, organised and comfortable taking ownership

Preferred: Experience with premium, luxury, fashion or lifestyle brands, particularly those targeting a female consumer audience, will be an advantage.

Most importantly, we’re looking for someone who can understand the brand, understand the audience and turn that into content that performs.

What you can expect

• Direct collaboration with the founders and creative team
• Ownership of NISHANI’s social media
• The opportunity to build and shape the brand’s digital presence
• A fast-moving environment with room to experiment and build

Role Details

Location: Sitapura Industrial Area, Jaipur

Work arrangement: Full-time, in-office

Working days: 6 days a week

About NISHANI

NISHANI is a modular silver jewellery brand by DEREWALA Industries. We’re building a brand around versatile, thoughtful jewellery that allows customers to mix, match and personalise their pieces.

As a growing brand, we’re looking for someone who wants to take ownership, build from the ground up and grow with NISHANI.