Social Media Strategist

Derewala Industries Limited; Jaipur; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Nishani Studio, a modular silver jewellery brand by Derewala Industries Limited, is seeking a Social Media Strategist based in Jaipur to own Nishani’s social presence and storytelling.

You will develop and own the social media strategy and content calendar, craft reels, carousels, stories, and collaborate with the creative team and external creators to bring content to life, while analysing performance to drive growth.

Qualifications

• 2–4 years of experience in social media or content strategy.
• Experience with D2C, fashion, jewellery or lifestyle brands preferred.
• Strong knowledge of Instagram and short-form content.
• Excellent copywriting, storytelling and creative judgment.
• Ability to own and execute strategies end-to-end.

Responsibilities

• Develop and own Nishani’s social media strategy and content calendar.
• Create concepts for Reels, carousels, Stories and static content.
• Stay on top of social trends, creators and emerging formats.
• Analyse performance and track reach, engagement and follower growth.
• Collaborate with the creative team and external creators to bring content to life.

Skills

Social media strategy

Copywriting

Storytelling

Analytical thinking

Ownership mindset

Job description

We’re looking for a Social Media Strategist to take ownership of Nishani’s social media, based in Jaipur. This is a high-ownership role for someone who can combine creative thinking, social media strategy and performance analysis to build a distinctive digital presence for NISHANI STUDIO.

About NISHANI STUDIO:

NISHANI is a modular silver jewellery brand by Derewala Industries. We’re building a brand around versatile, thoughtful jewellery that allows customers to mix, match and personalise their pieces. As a growing brand, we’re looking for someone who wants to take ownership, build from the ground up and grow with NISHANI.

What you’ll be doing:

• Develop and own NISHANI’s social media strategy and content calendar
• Build on the content pillars, campaigns and recurring formats aligned with brand goals
• Develop concepts, hooks and briefs for Reels, carousels, Stories and static content
• Stay on top of social trends, creators and emerging formats
• Work with the creative team and external creators to bring content to life

Performance & Growth

• Analyse social media performance and identify what is driving reach, engagement and growth
• Track key metrics including reach, watch time, saves, shares, engagement and follower growth
• Use insights to test, optimise and improve the content strategy
• Develop UGC, influencer and community-building initiatives

What we’re looking for:

• 2–4 years of experience in social media or content strategy, preferably with a D2C, fashion, jewellery or lifestyle brand
• Strong understanding of Instagram, short-form content and social analytics
• Excellent creative judgement, copywriting and storytelling skills
• Strong awareness of trends and internet culture
• Ability to combine strategic thinking with hands-on execution
• Proactive, organised and comfortable taking ownership

Preferred:

Experience with premium, luxury, fashion or lifestyle brands, particularly those targeting a female consumer audience, will be an advantage.

Most importantly, we’re looking for someone who can understand the brand, understand the audience and turn that into content that performs.

What you can expect:

• Direct collaboration with the founders and creative team
• Ownership of NISHANI’s social media
• The opportunity to build and shape the brand’s digital presence
• A fast-moving environment with room to experiment and build

Working days:

6 days a week

For more information, please visit our website: https://nishanistudio.com/