Social Media & Content Strategist

Gatitaa Technology; Pune District; On-site; INR 300,000 - 600,000; Full time

Job summary

Gatitaa Technology in Pune (WFO) is seeking a talented Social Media Strategist to lead and manage social media strategy, content planning, audience engagement, and digital brand growth. Immediate joiner required from Pimpri-Chinchwad (PCMC) with 1–2 years of experience.

Responsibilities include developing data-driven strategies, creating platform-specific content, maintaining a content calendar, and collaborating with creative teams to deliver high-quality content across channels.

Qualifications

• Proven work experience as a Social media strategist or Social media manager.
• Hands on experience using social media for brand awareness.
• Ability to identify target audience preferences and produce content to meet these preferences.
• Excellent written and verbal communication and multitasking skills.

Responsibilities

• Develop and implement data-driven social media strategies aligned with goals.
• Plan, create, and manage engaging, original, platform-specific content.
• Maintain a structured social media content calendar for timely publishing.
• Collaborate with writers, designers, editors to deliver brand-focused content.
• Manage day-to-day social media communication with customers.
• Build relationships with clients, influencers, and online communities.
• Track and analyze social media KPIs and ROI.
• Prepare weekly and monthly performance reports with insights.
• Conduct audience and market analysis to identify growth opportunities.
• Guide internal teams on social media best practices and guidelines.
• Stay updated with trends and platform changes.

Skills

Social media strategy

Content planning

Audience engagement

Analytics

Education

Any Graduate

Job description

Job Title: Social Media Strategist
Experience: : 1 to 2 Years
Location: Pune (WFO)
Employment Type: Full-time

Job Description

Gatitaa is looking for a talented, creative, and results-driven Social Media Strategist to join our growing digital marketing team.

We are seeking a candidate from Pimpri-Chinchwad (PCMC) who can join immediately and lead and manage social media strategy, content planning, audience engagement, and digital brand growth across multiple platforms.

Roles & Responsibilities

• Develop and implement data-driven social media strategies aligned with business goals, marketing objectives, and brand positioning.
• Plan, create, and manage engaging, original, and platform-specific content across social media channels.
• Manage and maintain a structured social media content calendar to ensure consistent and timely content publishing.
• Work closely with content writers, graphic designers, video editors, and creative teams to deliver high-quality, brand-focused content.
• Manage day-to-day social media communication, including customer queries, comments, messages, reviews, and feedback.
• Build meaningful relationships with clients, influencers, industry professionals, and online communities to strengthen brand visibility and engagement.
• Track and analyze key social media KPIs, including reach, impressions, engagement, website traffic, leads, conversions, and ROI.
• Prepare and present weekly and monthly social media performance reports with actionable insights and recommendations.
• Conduct audience, competitor, and market analysis to identify new opportunities for growth, engagement, and brand awareness.
• Guide and train internal teams on social media best practices, content standards, brand guidelines, and digital communication.
• Stay updated with social media trends, algorithm changes, platform updates, emerging tools, and digital marketing practices.
• Continuously optimize social media campaigns and strategies based on performance data, audience behavior, market trends, and business requirements.

Preferred candidate profile

• 1. Proven work experience as a Social media strategist or Social media manager
• 2. Hands on experience using social media for brand awareness
• 3. Ability to identify target audience preferences and produce content to meet these preferences
• 4. Excellent written and verbal communication and multitasking skills.

Qualifications & Skills: Any Graduate