Social Media Manager

r3 Consultant; Mumbai; On-site; INR 540,000 - 660,000; Full time

Job summary

A dynamic digital marketing firm in Mumbai is seeking a Social Media Manager to develop and execute strategies that enhance brand awareness and engagement. The ideal candidate will have 3-5 years of experience in social media management, a strong track record in scaling follower growth, and the ability to create engaging content across multiple platforms. Responsibilities include community management, influencer collaborations, and data analysis for performance optimization. This full-time role is based in the office with a competitive salary of ₹6,00,000 annually.

Qualifications

• 3-5 years of experience in social media management with a track record in follower growth.
• Strong understanding of viral content creation and audience insight analysis.
• Data-driven mindset with experience in optimizing content for performance.

Responsibilities

• Develop and implement growth-driven social media strategies.
• Create and curate engaging content that resonates with the target audience.
• Engage with followers and manage an online community.

Skills

Social media management

Content marketing

Viral content creation

Communication skills

Data analysis

Tools

Hootsuite

Buffer

SocialPilot

Job description

Role: Social Media Manager

Type: Full-time, Permanent

Location: Vashi, Mumbai

Set up: Full Time in Office

Annual CTC: 6,00,000

Monthly: 50,000

Purpose: The role holder will develop and execute social media strategies to increase brand awareness, drive traffic, and generate leads.

Role and Responsibilities

• Develop and implement Growth-Driven Social Media Strategies: Design and implement social media strategies focused on rapid follower growth and increasing brand reach for our brands. Leverage trends, viral content strategies, and audience insights to boost share-ability and follower acquisition.
• Create Growth Plans with SMART Goals: Establish a strategic roadmap to achieve growth targets, setting Specific, Measurable, Achievable, Relevant, and Time-Bound (SMART) goals to guide each phase of development. Outline clear, actionable steps for short-term and long-term growth, mapping resources required and regularly assessing progress and adjusting as needed to ensure alignment with overall brand goals.
• Plan and schedule content to maintain a consistent social media presence.
• Engaging Content Creation: Create and curate high‑quality content, including posts, stories, reels, and videos, that resonate with the target audience. Craft compelling, shareable content (e.g., posts, videos, memes) that encourages non‑followers to engage and follow our brand. Experiment with various content types and formats to identify what resonates most with our audience, focusing on video, interactive posts, and user‑generated content.
• Community management: Engage with followers, respond to comments and messages, and foster a strong online community. Review ORM reports regularly & enhance response templates and improve engagement quality. Monitor online conversations and sentiment using tools like Meltwater, tracking positive/negative share of voice and identifying opportunities for proactive engagement. Actively jump in to manage crises or address negative comments, ensuring timely and professional responses to uphold brand reputation.
• Influencer Marketing & Brand Partnerships: Collaborate with influencers to amplify brand reach and engagement. Track the metrics of these touch points. Identify and partner with brands that align with the brand's vision and values.
• Trend Forecasting: Stay up-to-date with the latest fashion and social media trends, as well as industry best practices.
• Data-Driven Optimization: Track and analyze social media performance metrics, focusing on engagement rates, shares, comments, saves, and follower growth. Manage and optimize paid social media campaigns to drive traffic and conversions.
• Cross-Platform Strategy: Develop cohesive cross-platform strategies that align with our brand’s message and adapt content to each platform’s strengths (Instagram, Facebook, LinkedIn, Workplace, WhatsApp).
• Content Creation: Create and curate high‑quality content, including posts, stories, reels, and videos, that resonate with the target audience.

Experience and Qualification

• 3-5 years of experience in social media management or content marketing roles with a solid track record in scaling follower growth for channels like Instagram and YouTube.
• Strong understanding of viral content creation and audience insight analysis.
• Excellent communication and interpersonal skills.
• Strong storytelling ability with a talent for crafting engaging, shareable content that captures attention and resonates with the audience.
• Proficiency in creating social media video content, including B‑rolls and short‑form videos, to communicate key messages effectively and maintain viewer interest.
• Data-driven mindset with experience in testing and optimizing content for performance.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, SocialPilot).