Social Media Manager

Lloyds Luxuries; Mumbai City; On-site; INR 700,000 - 900,000; Full time

Job summary

Lloyds Luxuries is seeking a Social Media Manager in Bandra, Mumbai with 5–7 years of experience to develop and execute strategies across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.

You will create monthly content calendars, coordinate with designers and creators, and manage reels, UGC, and paid campaigns while ensuring brand consistency across all channels.

Qualifications

• 5–7 years of social media management experience.
• Proven track record across Instagram, Facebook, LinkedIn, YouTube.
• Excellent storytelling and copywriting abilities.
• Strong analytical skills with actionable insights.
• Ability to coordinate with creators and brands.

Responsibilities

• Develop and execute social media strategies across platforms.
• Create and manage monthly content calendars aligned with campaigns.
• Coordinate with designers, photographers, and creators to produce content.
• Plan and manage reels, videos, stories, and user-generated content (UGC).
• Monitor social media trends and identify opportunities for viral content.
• Manage community engagement by responding to comments and messages.
• Collaborate with influencers for campaigns and promotions.
• Track performance using analytics and provide insights.
• Coordinate with the Performance Marketing team to support paid campaigns and product launches.
• Ensure brand consistency across digital channels.

Skills

Social media strategy

Content planning

Analytics & reporting

Copywriting

Project management

Job description

Title: Social Media Manager

Department: Marketing

Location: Bandra, Mumbai

Experience: Job 5-7 Years

Industry: (Beauty, Wellness, Retail, or D2C preferred)

Key Responsibilities

• Develop and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
• Create and manage monthly content calendars aligned with brand campaigns and business objectives.
• Coordinate with designers, photographers, and content creators to produce engaging content.
• Plan and manage reels, videos, stories, posts, and user-generated content (UGC).
• Monitor social media trends and identify opportunities for viral and trending content.
• Manage community engagement by responding to comments, messages, and reviews promptly.
• Collaborate with influencers, creators, and brand partners for campaigns and promotions.
• Track social media performance using analytics tools and provide actionable insights.
• Coordinate with the Performance Marketing team to support paid campaigns and product launches.
• Ensure brand consistency across all digital communication channels.

Required Skills

• Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and other social platforms.
• Experience with content planning and social media management tools.
• Knowledge of social media analytics and reporting.
• Excellent copywriting, communication, and storytelling skills.
• Basic understanding of graphic design and video content creation.
• Strong organizational and project management abilities.