Social Media Strategist

Teppa Bakers; Hyderabad; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Teppa Bakers is seeking an experienced Social Media Accounts Manager to lead our digital presence across all social media platforms. You will be responsible for day-to-day operations, content planning, and community engagement to build our brand online.

You will develop campaigns, oversee content creation, analyze performance metrics, and drive growth across Instagram, Facebook, LinkedIn, YouTube, X, Threads, Pinterest and Google Business Profile.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3–7 years of experience managing business social media accounts.
• Experience in retail, food & beverage, hospitality, dairy or consumer brands is a plus.

Responsibilities

• Develop and implement comprehensive social media strategies.
• Create monthly, quarterly and annual content calendars.
• Identify trends and opportunities to maximize reach and engagement.
• Plan and execute social media campaigns for launches, promotions, events and brand awareness.
• Manage and maintain all company social media accounts across platforms.
• Collaborate with content creators to produce engaging assets.
• Develop captions, hashtags and call-to-action strategies.
• Monitor comments and messages to maintain a positive brand image.
• Track performance using Meta Business Suite, Google Analytics and other tools.

Skills

Social media management

Content planning

Analytics

Copywriting

Communication

Campaign management

Education

Bachelor's degree in Marketing

Tools

Meta Business Suite

LinkedIn Campaign Manager

YouTube Studio

Google Analytics

Scheduling tools

Job description

Job Summary

We are seeking an experienced and creative Social Media Accounts Manager to lead our digital presence across all social media platforms. The ideal candidate should be passionate about social media, content strategy, audience engagement, and brand building. This role requires managing day-to-day social media operations, planning campaigns, supervising content creation, analyzing performance metrics, and driving online community growth.

Key Responsibilities

Social Media Strategy

• Develop and implement comprehensive social media strategies aligned with business objectives.
• Create monthly, quarterly, and annual content calendars.
• Identify emerging trends, viral content opportunities, and platform updates to maximize reach and engagement.
• Plan and execute social media campaigns for product launches, promotions, events, and brand awareness.

Account Management

• Manage and maintain all company social media accounts, including:
  • Instagram
  • Facebook
  • LinkedIn
  • YouTube
  • X (Twitter)
  • Threads
  • Pinterest
  • Google Business Profile
• Ensure consistent branding, messaging, and visual identity across all platforms.
• Schedule, publish, and optimize content according to platform best practices.

Content Management

• Collaborate with videographers, graphic designers, photographers, and content writers to create engaging content.
• Review and approve creative assets before publishing.
• Develop engaging captions, hashtags, and call-to-action strategies.
• Maintain a consistent posting schedule.

Community Management

• Monitor comments, messages, reviews, and customer interactions.
• Respond promptly to customer inquiries and maintain a positive online brand image.
• Build relationships with followers, influencers, and brand advocates.

Analytics & Reporting

• Track and analyze social media performance using tools such as Meta Business Suite, Google Analytics, and other social media analytics platforms.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Monitor key performance indicators (KPIs), including:
  • Follower growth
  • Engagement rate
  • Reach and impressions
  • Website traffic
  • Lead generation
  • Conversion rates
  • Return on ad spend (ROAS)

Campaign & Advertising

• Coordinate paid advertising campaigns across Meta, LinkedIn, YouTube, and Google platforms.
• Optimize campaign performance through audience targeting, A/B testing, and budget management.
• Work closely with the digital marketing team to achieve campaign objectives.

Team Collaboration

• Supervise and guide content creators, videographers, editors, graphic designers, and freelancers.
• Coordinate with marketing, sales, HR, and operations teams to align social media initiatives with business goals.
• Ensure all content is delivered on time and meets quality standards.

Required Skills

• Strong knowledge of social media platforms and their algorithms.
• Excellent content planning and campaign management skills.
• Experience with Meta Business Suite, LinkedIn Campaign Manager, YouTube Studio, Google Analytics, and scheduling tools.
• Basic understanding of photography, videography, and video editing workflows.
• Strong copywriting, storytelling, and communication skills.
• Knowledge of SEO, social media trends, influencer marketing, and paid advertising.
• Strong analytical and problem-solving abilities.
• Excellent organizational and project management skills.
• Ability to manage multiple brands and campaigns simultaneously.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration, Journalism, or a related field.
• Minimum 3-7 years of experience managing business social media accounts.
• Proven track record of growing social media communities and improving engagement.
• Experience in retail, food & beverage, hospitality, dairy, agriculture, or consumer brands is an advantage.

Key Competencies

• Creative thinker with a strategic mindset.
• Passion for social media and digital marketing.
• Leadership and team management skills.
• Strong attention to detail.
• Excellent interpersonal and communication skills.
• Ability to work under deadlines and adapt to changing priorities.

Key Performance Indicators (KPIs)

• Growth in followers and subscribers.
• Engagement rate across all platforms.
• Reach, impressions, and video views.
• Lead generation and conversion performance.
• Brand awareness and online reputation.
• Campaign ROI and advertising performance.
• Timely execution of the content calendar.
• Response time to customer inquiries and messages.
• Collaboration and project delivery efficiency.