Senior Social Media Strategist

Alliance Recruitment Agency; Mangaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Alliance Recruitment Agency is seeking an experienced Social Media Strategist to design and execute campaigns across Instagram, Facebook, Twitter, LinkedIn, and more. You will collaborate with the graphics team to deliver engaging visuals and copy, while driving inquiries and organic growth.

The role emphasizes data-driven optimization, trend tracking, and strong communication to engage followers and convert interactions into leads for business growth.

Qualifications

• Minimum 5 years as a social media strategist or similar role.
• Proven ability to drive organic growth and followers across major platforms.
• Strong experience in content strategy including copy and visuals.
• Collaboration with graphics team to produce high-quality content.
• Experience driving inquiries and leads via social campaigns.
• Deep understanding of platform trends and algorithm changes.
• Excellent communication skills for follower engagement.

Responsibilities

• Develop social media strategies aligned with brand goals and objectives.
• Collaborate with graphics team to design engaging visuals for posts and campaigns.
• Generate fresh content ideas to maintain audience engagement.
• Drive inquiries and conversions through campaigns across platforms.
• Grow followers and engagement using organic methods.
• Track, analyze, and report on performance to optimize campaigns.

Skills

Social media strategy

Content strategy

Copywriting

Graphics collaboration

Analytics & reporting

Campaign optimization

Platform knowledge

Communication

Algorithm adaptation

Engagement building

Tools

Hootsuite

Buffer

Sprout Social

Job description

Key Responsibilities

• Social Media Strategy Development: Create comprehensive and effective social media strategies that align with the company's brand goals and business objectives.
• Collaborate with Graphics Team: Work closely with the graphics team to design eye-catching and engaging visuals for social media posts, campaigns, and advertisements.
• Idea Generation: Continuously generate fresh, creative, and innovative content ideas to keep the audience engaged and encourage interaction on social media platforms.
• Enquiry Generation: Focus on driving inquiries and conversions through social media platforms by developing campaigns that resonate with the target audience.
• Organic Growth: Use organic methods to increase followers and engagement across social media platforms, ensuring consistent growth in reach and visibility.
• Analytics and Reporting: Track, analyze, and report on social media performance to optimize campaigns and strategies for better results.

Qualifications and Skills

• Minimum 5 years of experience as a social media strategist or in a similar role, with a focus on developing successful social media campaigns.
• Proven ability to generate organic growth and increase followers on social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
• Strong experience with content strategy development, including copywriting and visual content collaboration.
• Ability to work closely with the graphics team to create high-quality, engaging content that aligns with the strategy.
• Experience in driving inquiries and improving business leads through social media.
• In-depth understanding of social media platforms and trends, with the ability to adapt quickly to changes in algorithms and best practices.
• Strong analytical skills with the ability to track performance and optimize campaigns accordingly.
• Excellent communication skills and the ability to engage and interact with followers effectively.

Preferred Qualifications

• Experience with social media advertising and paid campaigns.
• Knowledge of social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Creative mindset and a passion for staying up-to-date with social media trends.