Social Media Manager

Nians; Gurugram District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Nians in Gurugram is seeking an experienced Social Media Manager to oversee day-to-day campaigns across multiple platforms, driving brand visibility, engagement, and conversions through paid search, display, and social advertising strategies.

You will lead content creation, analytics, and campaign optimization, review advertising media for compliance, and help craft marketing plans that enhance brand image and follower growth.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field; Master’s preferred.
• 4+ years in social media marketing with proven Campaign management.
• Strong leadership and team management能力.
• Excellent written and verbal communication skills.
• Proficiency with social media management tools and analytics platforms.

Responsibilities

• Supervise daily execution of social media campaigns across clients.
• Stay updated on trends and platform changes to keep campaigns relevant.
• Create or suggest creatives for social and digital pitches.
• Support copywriting for social media calendars and coverage.
• Develop marketing plans to boost brand image and engagement.
• Track KPIs and provide progress reports to management.
• Review advertising media for brand compliance and regulatory needs.
• Assist with pitches by offering insights and content ideas.
• Research trends and data to enhance social presence and campaign effectiveness.
• Create brand captions and maintain consistent voice across platforms.
• Set up and optimize clients' social media pages for visibility.
• Schedule postings for consistent engagement across brand handles.
• Promote brand campaigns and organically grow followers.
• Manage high volume of daily posts with quality control.
• Improve engagement and campaign reach; monitor ORM.

Skills

Leadership

Communication

Analytics

Social media

Content creation

Education

Bachelor's in Marketing/Communications

Master's preferred

Tools

Social media management tools

Analytics platforms

Content creation software

Job description

Job Description:

As the Social Media Manager, you will be responsible for overseeing the day-to-day management of multiple digital marketing campaigns across various social media platforms. You will play a key role in executing paid search, display, and social advertising strategies to drive brand visibility, engagement, and conversions. Your expertise in campaign implementation, analytics, and content creation will contribute to the success of our clients’ digital marketing efforts.

ROLES & RESPONSIBILITIES:

1. Supervise the daily execution of social media campaigns for clients, including planning, posting, campaign management, monitoring, and content creation.
2. Stay updated on social media trends, innovations, and developments in design and applications to ensure campaigns remain relevant and effective.
3. Create or suggest creatives for social and digital pitches, aligning with client objectives and target audience preferences.
4. Support or monitor copywriting for social media platforms according to monthly calendars and social event coverage.
5. Develop comprehensive marketing plans to enhance brand image, increase customer engagement, and improve conversion rates.
6. Track key performance metrics of social media campaigns to optimize results and provide progress reports to management.
7. Review and approve all advertising media for print or web, ensuring compliance with brand guidelines and regulatory requirements.
8. Assist with pitches by providing insights and content ideas to support pitch strategies and objectives.
9. Research and analyze social media trends, ad revenue, and web visitor data to enhance social media presence and campaign effectiveness.
10. Create brand captions and copies for social media postings, maintaining consistency and brand voice across platforms.
11. Set up and optimize clients' social media pages to maximize visibility and engagement.
12. Schedule and monitor postings to maintain consistent engagement on all brand handles.
13. Aid in the daily promotion of brand campaigns online and implement strategies to organically increase followers on popular social media platforms.
14. Manage a high volume of daily social media posts while ensuring quality and relevance.
15. Improve customer engagement and promote social media campaigns to enhance brand visibility and reputation.
16. Handle Online Reputation Management (ORM) for brands, monitoring and managing online reviews and comments.
17. Develop a comprehensive content strategy for social media reels, including topics, themes, and posting schedules.
18. Review content to ensure compliance with relevant regulations, copyright laws, and brand guidelines.

REQUIREMENTS:

1. Bachelor's degree in Marketing, Communications, or related field (Master's degree preferred).
2. Proven experience of 4+ years in social media marketing, with a track record of managing successful campaigns.
3. Strong leadership and team management skills, with the ability to motivate and inspire team members.
4. Excellent communication skills, both written and verbal, with the ability to convey complex ideas effectively.
5. Proficiency in social media management tools, analytics platforms, and content creation software.
6. In-depth understanding of social media platforms, algorithms, and best practices.
7. Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
8. Creative thinking and problem-solving skills, with a passion for innovation and experimentation.
9. Ability to thrive in a fast-paced environment, prioritize tasks effectively, and meet tight deadlines.
10. Certification in social media marketing or related fields (e.g., Facebook Blueprint, Google Analytics) is a plus.