Social Media Manager

CodeStore; Dadri; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Competitive Salary

Performance-Based Incentives

Annual Performance Review

Flexible Working Hours

Professional Development & Training

Certification Reimbursement

Access to AI and Marketing Tools

Employee Recognition Programs

Team Outings & Company Events

Career Growth Opportunities

Modern Work Environment

Paid Learning Resources

Job summary

CodeStore is seeking a creative, data-driven Social Media Manager in India to develop and execute strategies across platforms like Facebook, Instagram, LinkedIn, YouTube, and more. You will plan content calendars, write captions, coordinate visuals, and manage both organic and paid campaigns.

You will analyze campaign performance via platform analytics and Google Analytics, report weekly/monthly results, and optimize for KPIs/ROI while guiding influencer partnerships and brand collaborations.

Qualifications

• Bachelor's degree in marketing or related field.
• 3–6 years of experience in social media management.
• Experience managing B2B and B2C brands.
• Portfolio of successful social media campaigns.
• Knowledge of AI tools for content creation is a plus.

Responsibilities

• Develop and execute social media strategies aligned with business goals.
• Manage Facebook, Instagram, LinkedIn, X, YouTube, and other platforms.
• Create monthly content calendars.
• Write engaging captions and coordinate graphics, videos, and reels.
• Plan and execute organic and paid social media campaigns.
• Monitor comments, messages, and online community engagement.
• Track trends, hashtags, and competitor activities.
• Collaborate with marketing, sales, HR, and design teams.
• Analyze campaign performance using platform analytics and Google Analytics.
• Generate weekly and monthly performance reports.
• Optimize campaigns based on KPIs and ROI.
• Manage influencer collaborations and brand partnerships.
• Ensure consistent brand voice across all platforms.

Skills

Social Media Strategy

Content Planning

Copywriting

LinkedIn Marketing

Instagram & Facebook Marketing

YouTube Management

Video Editing

Data Analysis

Trend Research

Excellent Communication Skills

Time Management

SEO Basics

Community Management

Google Analytics

Social Media Advertising

Canva / Adobe Creative Suite

Education

Bachelor's degree in Marketing, Mass Communication, Business, or related field

Tools

Meta Business Suite

Canva

Adobe Creative Suite

CapCut

Premiere Pro

Job description

We are looking for a creative and data-driven Social Media Manager to develop and execute social media strategies that increase brand awareness, generate leads, and drive audience engagement. The ideal candidate should have experience managing multiple social media platforms, creating engaging content, running paid campaigns, and analyzing campaign performance. Modern social media manager roles increasingly combine content creation, analytics, community management, and campaign optimization.

Key Responsibilities

• Develop and execute social media strategies aligned with business goals.
• Manage Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and other relevant platforms.
• Create monthly content calendars.
• Write engaging captions and coordinate graphics, videos, and reels.
• Plan and execute organic and paid social media campaigns.
• Monitor comments, messages, and online community engagement.
• Track trends, hashtags, and competitor activities.
• Collaborate with marketing, sales, HR, and design teams.
• Analyze campaign performance using platform analytics and Google Analytics.
• Generate weekly and monthly performance reports.
• Optimize campaigns based on KPIs and ROI.
• Manage influencer collaborations and brand partnerships.
• Ensure consistent brand voice across all platforms.

Required Skills

• Social Media Strategy
• Content Planning
• Copywriting
• Meta Business Suite
• LinkedIn Marketing
• Instagram & Facebook Marketing
• YouTube Management
• Canva / Adobe Creative Suite
• Video Editing (CapCut, Premiere Pro or similar)
• Social Media Advertising
• Google Analytics
• SEO Basics
• Community Management
• Data Analysis
• Trend Research
• Excellent Communication Skills
• Time Management

Preferred Qualifications

• Bachelor's degree in Marketing, Mass Communication, Business, or related field.
• 3-6 years of experience in social media management.
• Experience managing B2B and B2C brands.
• Portfolio of successful social media campaigns.
• Knowledge of AI tools for content creation is an advantage.

Benefits

• Competitive Salary
• Performance-Based Incentives
• Annual Performance Review
• Flexible Working Hours (where applicable)
• Professional Development & Training
• Certification Reimbursement
• Access to AI and Marketing Tools
• Employee Recognition Programs
• Team Outings & Company Events
• Career Growth Opportunities
• Modern Work Environment
• Paid Learning Resources

Interview Process

Round 1 HR Screening (2030 Minutes)

Round 2 – Marketing Manager Interview (45–60 Minutes)

Round 3 – Practical Assignment (60–90 Minutes)

Round 4 – Leadership/CEO Discussion (30 Minutes)