Social Media Strategist

Learning Routes; Gurugram District; On-site; INR 500,000 - 900,000; Full time

Job summary

Learning Routes is seeking a creative and execution-driven Social Media Strategist to strengthen our digital presence and build engaging brand stories across platforms. You will develop and execute end-to-end social media strategies across Instagram, LinkedIn, Facebook, and YouTube.

You will independently manage the full content lifecycle from ideation to publishing, create compelling scripts and captions, and edit videos using industry-standard tools.

Qualifications

• 4-5 years of experience in Social Media Marketing or Content Strategy.
• Strong expertise in scriptwriting, video creation, and video editing.
• Ability to independently manage content planning, execution, and analysis.
• Hands-on experience with editing tools such as Adobe Premiere Pro, After Effects, CapCut, or similar software.
• Strong storytelling, communication, and creative thinking skills.
• Experience in the EdTech industry is preferred but not mandatory.

Responsibilities

• Develop and execute end-to-end social media strategies across platforms such as Instagram, LinkedIn, Facebook, and YouTube.
• Independently manage the complete content lifecycle from ideation and scriptwriting to shooting, editing, publishing, and performance analysis.
• Create engaging short-form and long-form video content aligned with brand objectives.
• Write compelling scripts, captions, and content that drive engagement and brand awareness.
• Edit videos and creatives using industry-standard tools.
• Monitor social media performance, analyse insights, and optimise content strategies based on data.
• Stay updated with the latest social media trends, reels, and platform algorithms.
• Coordinate brand shoots and ensure timely execution of content calendars.

Skills

Social media strategy

Content creation

Video editing

Scriptwriting

Performance analysis

Adobe Premiere Pro

After Effects

CapCut

Storytelling

Tools

Adobe Premiere Pro

After Effects

CapCut

Job description

Learning Routes is one of India's leading education services platforms, helping learners and working professionals pursue higher education through top universities and institutions. We are looking for a creative and execution-driven Social Media Strategist to strengthen our digital presence and build engaging brand stories across platforms.

Responsibilities

• Develop and execute end-to-end social media strategies across platforms such as Instagram, LinkedIn, Facebook, and YouTube.
• Independently manage the complete content lifecycle from ideation and scriptwriting to shooting, editing, publishing, and performance analysis.
• Create engaging short-form and long-form video content aligned with brand objectives.
• Write compelling scripts, captions, and content that drive engagement and brand awareness.
• Edit videos and creatives using industry-standard tools.
• Monitor social media performance, analyse insights, and optimise content strategies based on data.
• Stay updated with the latest social media trends, reels, and platform algorithms.
• Coordinate brand shoots and ensure timely execution of content calendars.

Requirements

• 4-5 years of experience in Social Media Marketing or Content Strategy.
• Strong expertise in scriptwriting, video creation, and video editing.
• Ability to independently manage content planning, execution, and analysis.
• Hands-on experience with editing tools such as Adobe Premiere Pro, After Effects, CapCut, or similar software.
• Strong storytelling, communication, and creative thinking skills.
• Experience in the EdTech industry is preferred but not mandatory.