495

Zohorecruit; Siliguri; On-site; INR 417,000 - 748,000; Full time

Job summary

Inspiria Knowledge Campus is seeking a high-energy Social Media & Content Strategist to lead our digital brand. You will direct storytelling, oversee monthly strategy across key platforms, and create engaging short-form content.

You will work with AI tools to ideate, script, and produce campaigns, while collaborating with faculty and alumni to highlight campus excellence and community growth.

Qualifications

• Bachelor’s degree in Mass Communication, Journalism, Digital Marketing, Media Production, or related.
• 1–3 years managing active social media accounts with a portfolio/showreel.
• Proficiency in CapCut, Adobe Premiere Pro, Final Cut Pro, Canva Pro, and Photoshop.
• Experience with Zoho Social, Buffer, or Hootsuite; knowledge of Meta Business Suite and YouTube SEO.

Responsibilities

• Own the monthly social media strategy and execution across Instagram, YouTube, LinkedIn, and Facebook.
• Script, film, host, and edit high-retention short-form video content (Reels, YouTube Shorts).
• Experiment with hooks, pacing, and visual storytelling frameworks.
• Act as on-camera host for campus events, student podcasts, spotlight interviews, and trend formats.
• Collaborate with faculty, ambassadors, and alumni for authentic campaigns.

Skills

Copywriting

Video editing

Social media management

On-camera presence

YouTube SEO

Graphic design

Analytics

Education

Bachelor’s degree

Tools

CapCut

Adobe Premiere Pro

Final Cut Pro

Canva Pro

Photoshop

Zoho Social

Buffer

Hootsuite

Meta Business Suite

Job description

• Upper salary range ₹37,400 - ₹67,000 (Pay Band) AGP of ₹9,000

Qualifications Required

Bachelor’s degree in Digital Marketing, Mass Communication, Journalism, or a related field.

Job Description

About the Role

Inspiria Knowledge Campus is seeking a high-energy Social Media & Content Strategist to take the reins of our digital brand presence. In this role, you won't just manage accounts—you will act as the director, storyteller, and strategic voice of our campus. You will lead short-form video production, work with AI-assisted creative tools, and build data-backed social campaigns that resonate with Gen-Z students, parents, and industry leaders.

Key Responsibilities

Own the monthly social media strategy and execution across Instagram, YouTube, LinkedIn, and Facebook.

Script, film, host, and edit high-retention short-form video content (Reels, YouTube Shorts) showcasing campus culture, student achievements, and academic excellence.

Experiment with video hooks, pacing, and visual storytelling frameworks to drive continuous reach and engagement growth.

Serve as an active creator and on-camera host for campus events, student podcasts, spotlight interviews, and trend-based video formats.

Collaborate with faculty, student ambassadors, and alumni to produce authentic "Day in the Life" and success-story campaigns.

3. Growth, Community & AI Workflow

Leverage AI tools (e.g., ChatGPT, Midjourney, CapCut Pro) to accelerate content ideation, scriptwriting, and graphic design production.

Cultivate an active digital community by driving meaningful interactions in comments, DMs, and community threads.

Maintain a distinct, relatable, and professional brand voice tailored to each platform’s audience.

4. Analytics & Performance Optimization

Track and analyze key performance indicators (KPIs), including retention rates, engagement benchmarks, watch time, and conversion leads.

Deliver bi-weekly performance reports and actionable strategic tweaks to the Marketing Head.

Partner with the Performance Marketing team to provide high-converting organic concepts for paid Meta and Google campaigns.

Required Skills & Qualifications

Education: Bachelor’s degree in Mass Communication, Journalism, Digital Marketing, Media Production, or a related field.

Experience: 1–3 years managing active social media accounts with a proven portfolio/showreel of short-form video output. (Agency or Education sector experience is a plus).

Technical Proficiency:

Advanced mobile/desktop video editing (CapCut, Adobe Premiere Pro, or Final Cut Pro).

Graphic design via Canva Pro / Photoshop.

Social management & publishing platforms (Zoho Social, Buffer, or Hootsuite).

Comprehensive understanding of Meta Business Suite and YouTube SEO.

Core Competencies:

Strong copywriting skills (crafting scroll-stopping hooks and clear calls-to-action).

High comfort level in front of and behind the camera.

In-depth understanding of Gen-Z digital culture, emerging audio trends, and platform algorithm shifts.

Skill set

Strong copywriting skills (crafting scroll-stopping hooks and clear calls-to-action). High comfort level in front of and behind the camera. In-depth understanding of Gen-Z digital culture, emerging audio trends, and platform algorithm shifts.